Guerilla Marketing... anyone do it successfully?

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  • psyko514
    See sig. Join Epic Cash.
    • Oct 2002
    • 22366

    #1

    Guerilla Marketing... anyone do it successfully?

    Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

    I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

    What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

    What has worked for you? Anyone else have cool ideas?

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  • KMR Stitch
    I am cool
    • Jul 2003
    • 14494

    #2
    nope :-x

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    • bcooter
      Confirmed User
      • Jan 2004
      • 797

      #3
      Originally posted by psyko514

      I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

      or outside of casinos
      Where I make All My Non-Adult Money

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      • torrey
        Confirmed User
        • Jan 2004
        • 1656

        #4
        If youve ever walked the strip in vegas, youve seen mad guerilla marketing in effect. It must work, cause I see a million heads passing out escort shit, domain url free passes and such.

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        • Headless
          Registered User
          • Jan 2001
          • 26727

          #5
          A long time ago I printed up a shitload of flyers and took the subway. I got a few joins outta it... ;)

          Comment

          • psyko514
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            • Oct 2002
            • 22366

            #6
            Originally posted by bcooter


            or outside of casinos
            promoting porn outside casinos? do you think that would work well enough?

            the costs aren't that bad. a 1000 cheap business cards can be printed here for $20 CDN and then you give some kid $10/hr for 2-3 hours to hand them out.

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            • DR_PHIL
              Confirmed User
              • Oct 2002
              • 4099

              #7
              u picked the right place to ask

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              • icu33774
                Confirmed User
                • Jul 2003
                • 1573

                #8
                Originally posted by psyko514
                Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

                I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

                What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

                What has worked for you? Anyone else have cool ideas?

                bla bla fuck off asshole you wanna bitch at me on icq because i had more sig view then you and im cheating well fucking cry baby. Now you can take all those sig view you are about to get from this thread and shove them right up your ass!
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                • psyko514
                  See sig. Join Epic Cash.
                  • Oct 2002
                  • 22366

                  #9
                  another idea i had was doing up a nice tour linking to my pages, burning it on a whole bunch of blank CDs and giving those out to people instead of business cards.

                  i think if you ran a single girl site and put these CDs in a paper envelope signed by the girl, maybe with a nice label or even just a picture, you could probably work out a deal with a few sex shops and have them drop the CDs in customers' bags or leave a stack at the counter.

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                  • woj
                    <&(©¿©)&>
                    • Jul 2002
                    • 47882

                    #10
                    Originally posted by psyko514
                    i think if you ran a single girl site and put these CDs in a paper envelope signed by the girl, maybe with a nice label or even just a picture, you could probably work out a deal with a few sex shops and have them drop the CDs in customers' bags or leave a stack at the counter.
                    Not bad, but many sex shops would probably be afraid that you would steal their business...
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                    • psyko514
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                      • Oct 2002
                      • 22366

                      #11
                      Originally posted by woj


                      Not bad, but many sex shops would probably be afraid that you would steal their business...
                      i doubt it. many sex shops here in canada give out free magazines which are basically just upsells to paid DVDs and websites.

                      the CD would be the same concept. you give em $0.50 a CD they give away or something like that and they'd probably be happy.

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                      • psyko514
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                        • Oct 2002
                        • 22366

                        #12
                        [bump]

                        anyone else got stories to share?

                        [/bump]

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                        • NiTe-HaWk
                          Confirmed User
                          • Jul 2003
                          • 1196

                          #13
                          good info never really thought about this much before
                          SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

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                          • psyko514
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                            • Oct 2002
                            • 22366

                            #14
                            come on. i know there are a few guys out there who have done this successfully.

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                            • spentrent
                              Confirmed User
                              • Feb 2004
                              • 876

                              #15
                              I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.

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                              • MrIzzz
                                If u touch it, I will cum
                                • Sep 2003
                                • 22923

                                #16
                                i hear someone actually had a big sign placed on top of his car and drove from philly to daytona during spring break

                                dudes made some major cash to date


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                                • r0nin
                                  Confirmed User
                                  • Mar 2004
                                  • 415

                                  #17
                                  Originally posted by psyko514
                                  Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

                                  I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

                                  What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

                                  What has worked for you? Anyone else have cool ideas?
                                  A group of designers got know in my country and all latin america breaking into the satellite signal of locomotion, fucking with a new season of south park, and interrumpting it for about 20 minutes with their own shit. They also do political graffitis on the streets (not the everyday shit like: yankees, go home!) but some really good shit with quite simple drawings and a quotation.
                                  Learn more about these tough motherfuckers at www.doma.tv.
                                  BTW, locomotion now pays 'em for their 'artistic' shit.

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                                  • psyko514
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                                    • Oct 2002
                                    • 22366

                                    #18
                                    Originally posted by MrIzzz
                                    i hear someone actually had a big sign placed on top of his car and drove from philly to daytona during spring break

                                    dudes made some major cash to date
                                    that's a pretty awesome idea, especially if you have a spring break site and an easy to remember URL.

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                                    • PenetratinP
                                      Confirmed User
                                      • Aug 2002
                                      • 2689

                                      #19
                                      Originally posted by spentrent
                                      I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.
                                      wouldn't that be illegal since you are defacing US currency?

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                                      • raster
                                        Confirmed User
                                        • Aug 2003
                                        • 784

                                        #20
                                        Originally posted by psyko514


                                        promoting porn outside casinos? do you think that would work well enough?

                                        the costs aren't that bad. a 1000 cheap business cards can be printed here for $20 CDN and then you give some kid $10/hr for 2-3 hours to hand them out.
                                        And hope he does hand them out instead of just trashing them

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                                        • psyko514
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                                          • Oct 2002
                                          • 22366

                                          #21
                                          Originally posted by raster


                                          And hope he does hand them out instead of just trashing them
                                          nah, that doesn't happen.

                                          i used to be a flyer kid and so did my girlfriend a few years ago. you're assigned a location and you gotta stay there. you have a supervisor (who is unfamiliar to the flyer kid) drive by every 30 mins or every hour to check on the kid. most flyer kids know they'll be checked on, so they hand em out.

                                          also, i have a lot of friends who i trust who would have no problem doing this for $10/hr cash.

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                                          • raster
                                            Confirmed User
                                            • Aug 2003
                                            • 784

                                            #22
                                            Originally posted by spentrent
                                            I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.
                                            Do you have a link for this, sounds interesting

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                                            • Chris
                                              Too lazy to set a custom title
                                              • May 2003
                                              • 27880

                                              #23
                                              if search worked id point out an KRL thread where he metnioned how he used to hand out flyers
                                              [email protected]

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                                              • psyko514
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                                                • Oct 2002
                                                • 22366

                                                #24
                                                Originally posted by JupZChris
                                                if search worked id point out an KRL thread where he metnioned how he used to hand out flyers
                                                i vaguely remember that. i think that was back when he was doing phone sex lines, before the internet.

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                                                • bhutocracy
                                                  Not making A Comeback
                                                  • Dec 2001
                                                  • 10218

                                                  #25
                                                  Originally posted by spentrent
                                                  I read something in Newsweek that mentioned a firm in NYC who put 50,000 stickers on 50,000 dollar bills.
                                                  haha.. excellent idea.. illegal, but excellent. Well.. unless the stickers weren'ttoo sticky and didn't ruin the bill.. still, wouldn't like to be facing court with 50,000 instances of the crime.

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                                                  • psyko514
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                                                    • Oct 2002
                                                    • 22366

                                                    #26
                                                    Originally posted by bhutocracy


                                                    haha.. excellent idea.. illegal, but excellent. Well.. unless the stickers weren'ttoo sticky and didn't ruin the bill.. still, wouldn't like to be facing court with 50,000 instances of the crime.
                                                    i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.

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                                                    • shogun3k
                                                      Confirmed User
                                                      • Mar 2004
                                                      • 480

                                                      #27
                                                      ermmm, not eva.
                                                      Surely there is bette methods.

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                                                      • Chris
                                                        Too lazy to set a custom title
                                                        • May 2003
                                                        • 27880

                                                        #28
                                                        Originally posted by psyko514


                                                        i vaguely remember that. i think that was back when he was doing phone sex lines, before the internet.
                                                        yup that was it.
                                                        [email protected]

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                                                        • psyko514
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                                                          • Oct 2002
                                                          • 22366

                                                          #29
                                                          Originally posted by shogun3k
                                                          ermmm, not eva.
                                                          Surely there is bette methods.
                                                          this can be done in conjuction with other methods.

                                                          i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

                                                          give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

                                                          not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

                                                          plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

                                                          i think it's definetly something worth trying.

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                                                          • PMdave
                                                            Confirmed User
                                                            • Dec 2003
                                                            • 1517

                                                            #30
                                                            Originally posted by psyko514


                                                            this can be done in conjuction with other methods.

                                                            i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

                                                            give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

                                                            not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

                                                            plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

                                                            i think it's definetly something worth trying.
                                                            Glad you liked the ideas enough to make hem public ;)

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                                                            • chowda
                                                              Confirmed User
                                                              • Jun 2003
                                                              • 9527

                                                              #31
                                                              i dont know about this. but wouldnt u have to target ur customers on the appearance of age?

                                                              thats hard to do unless u setup around the stripclubs, nightclubs and casino.

                                                              i was thinking of doing that for something very stupid too. it would piss alot of ppl and definately get some pr.

                                                              too bad its non adult.
                                                              Someone finds you...
                                                              2007

                                                              PS: Nationalnet is the best host I've ever had. And i tried alot of them.

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                                                              • psyko514
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                                                                • Oct 2002
                                                                • 22366

                                                                #32
                                                                Originally posted by chowda
                                                                i dont know about this. but wouldnt u have to target ur customers on the appearance of age?

                                                                thats hard to do unless u setup around the stripclubs, nightclubs and casino.
                                                                it's not that hard. you tell your flyer kids to give the cards to males over 18 who aren't with other women. and of course, it get them to do it near sex shops and strip joints.

                                                                also, for the CD idea, if you're giving the sex shop a cut, you get them to target their customers. for example, if you're running a teen site, make sure they don't give the CDs to guys buying gay porn or mature porn.

                                                                PMdave, thanks again for the ideas the good thing about these ideas are they're regional. you can have a guy in Florida and a guy in Montreal doing the same thing and there's no competition

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                                                                • bhutocracy
                                                                  Not making A Comeback
                                                                  • Dec 2001
                                                                  • 10218

                                                                  #33
                                                                  Originally posted by psyko514


                                                                  i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.
                                                                  yeah i know but they'd easily be able to rustle up a couple of hundred, the the defacing charges are more punitive than you might guess so time 100 would not be good.

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                                                                  • bhutocracy
                                                                    Not making A Comeback
                                                                    • Dec 2001
                                                                    • 10218

                                                                    #34
                                                                    probably easier here in oz where the money is plastic polymer and you could probably get a sticker off a lot easier without damaging the note. Although putting a porn url on money would not be a good idea.

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                                                                    • psyko514
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                                                                      • Oct 2002
                                                                      • 22366

                                                                      #35
                                                                      stickers are a pain to put on though.

                                                                      just get a big ol' rubber stamp and a stack of bills.

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                                                                      • chowda
                                                                        Confirmed User
                                                                        • Jun 2003
                                                                        • 9527

                                                                        #36
                                                                        Originally posted by bhutocracy
                                                                        probably easier here in oz where the money is plastic polymer and you could probably get a sticker off a lot easier without damaging the note. Although putting a porn url on money would not be a good idea.
                                                                        definately. its against the law to deface money.
                                                                        Someone finds you...
                                                                        2007

                                                                        PS: Nationalnet is the best host I've ever had. And i tried alot of them.

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                                                                        • fuzebox
                                                                          making it rain
                                                                          • Oct 2003
                                                                          • 22352

                                                                          #37
                                                                          Originally posted by psyko514
                                                                          before the internet.

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                                                                          • {fusion}
                                                                            Confirmed User
                                                                            • Sep 2003
                                                                            • 1650

                                                                            #38
                                                                            give free car stickers out to surfers on your website, that could work and people like freebies

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                                                                            • $5 submissions
                                                                              I help you SUCCEED
                                                                              • Nov 2003
                                                                              • 32195

                                                                              #39
                                                                              I thought by guerilla marketing you meant marketing to

                                                                              yahoogroups

                                                                              thirdage

                                                                              blackplanet

                                                                              blackvoices

                                                                              gay.com

                                                                              friendster

                                                                              kazaa

                                                                              msn

                                                                              collegeclub


                                                                              If you don't understand any of this, pls never mind.

                                                                              For those that get it

                                                                              Comment

                                                                              • $5 submissions
                                                                                I help you SUCCEED
                                                                                • Nov 2003
                                                                                • 32195

                                                                                #40
                                                                                Ive noticed dollar bills with domains which redirect to ifriends profile pages. I wonder how well these convert.

                                                                                Originally posted by psyko514


                                                                                i'm not sure anyone's ever been successfully prosecuted for defacing money. they'd have to have all 50K bills to hit them with 50K instances though.

                                                                                Comment

                                                                                • studio
                                                                                  Confirmed User
                                                                                  • Feb 2004
                                                                                  • 1095

                                                                                  #41
                                                                                  Hi All,

                                                                                  The money thing is something I looked into. The fine is $100.00 and or 6 months in Jail... The law says you must deface the bill or note with the intent of making it unuseable...?? So there is a real gray area in the law... But they could make your life suck and cost you a lot in legal fees, But I don't think you would go to jail.

                                                                                  Denny,

                                                                                  http://www.pineapplepink.com

                                                                                  http://www.pineapplecash.com

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                                                                                  • erehwon
                                                                                    Confirmed User
                                                                                    • Nov 2003
                                                                                    • 3759

                                                                                    #42
                                                                                    Originally posted by $5 submissions
                                                                                    I thought by guerilla marketing you meant marketing to

                                                                                    yahoogroups
                                                                                    thirdage
                                                                                    blackplanet
                                                                                    blackvoices
                                                                                    gay.com
                                                                                    friendster
                                                                                    kazaa
                                                                                    msn
                                                                                    collegeclub

                                                                                    If you don't understand any of this, pls never mind.

                                                                                    For those that get it
                                                                                    Guerilla Marketing was coined by Jay Conrad Levinson, I have used his ideas and techniques in other industries, but haven't thought much about applying it to adult just yet.

                                                                                    Levinson's website - http://www.gmarketing.com/
                                                                                    Money NEVER $leep$...

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                                                                                    • mule
                                                                                      Confirmed User
                                                                                      • Jan 2002
                                                                                      • 6085

                                                                                      #43
                                                                                      Originally posted by psyko514
                                                                                      The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.
                                                                                      I streak all the time, but people never click on my sig
                                                                                      Converting like a mofo

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                                                                                      • cool1
                                                                                        sex is good
                                                                                        • Sep 2001
                                                                                        • 24939

                                                                                        #44
                                                                                        Originally posted by psyko514


                                                                                        this can be done in conjuction with other methods.

                                                                                        i was discussing this with someone earlier and they gave me a good idea. say you run your own paysite. you set up the sex shop as an affiliate of your site and you create different CDs for different shops with their ref ids on the CD.

                                                                                        give them something low like $5 per join or 30% recurring and encourage them to target male clients with PCs and give them the CD for free.

                                                                                        not only do you get good, targetted marketing, but you it ends up costing you less than paying $25 per join or 60% recurring.

                                                                                        plus, you can put other things on your CD like privacy software or links to pre-paid credit card.

                                                                                        i think it's definetly something worth trying.
                                                                                        Sounds like a good idea
                                                                                        You could send them out snail mail just like AOL

                                                                                        Comment

                                                                                        • Doctor Dre
                                                                                          Too lazy to set a custom title
                                                                                          • Jan 2001
                                                                                          • 51692

                                                                                          #45
                                                                                          Originally posted by psyko514
                                                                                          Has anyone ever tried doing offline guerilla marketing for their sites? The only guerilla marketing I've seen is that casino site that gets someone to streak with their URL.

                                                                                          I'm thinking of printing up cheap business cards with a URL and something like "Visit today for your free 3 day pass" and paying someone a few bucks to hand them out downtown to men near stripclubs/peepshows on Friday/Saturday nights.

                                                                                          What else would work? Getting stickers printed up with your URL and putting them up around town? I do that for my mainstream graffiti site and it works great.

                                                                                          What has worked for you? Anyone else have cool ideas?
                                                                                          A local website got something worked up with us . We got a flyer distribution team (we have a weekly magasine free everywhere in town) and we put some near strip clubs and 18+ clubs that allow us . They also printed (with us again) sticker to put on cars ...j

                                                                                          They are currently doing 5 + signups a day without NO promo at all and this is month later . That was just the start they needed
                                                                                          Originally posted by rayadp05
                                                                                          I rebooted, deleted temp files, history, cookies and everything...still cannot view the news clip. All I see is that fucking gay ass music video from "Rick Roll". Anyone else have a different link to the news clip?

                                                                                          Comment

                                                                                          • High Quality
                                                                                            Confirmed User
                                                                                            • Feb 2002
                                                                                            • 5741

                                                                                            #46
                                                                                            Never tried it...

                                                                                            RecurCash.com - Averaging $38/sale with 60% revshare in the first 4 months alone!

                                                                                            Convert your TEEN traffic today @ better than 1:500 guaranteed. ICQ me: 18287590!

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                                                                                            • exspamr
                                                                                              Registered User
                                                                                              • Dec 2002
                                                                                              • 1427

                                                                                              #47
                                                                                              i have plans to try it on a number of levels after i get a certain site finished... i think it will work

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                                                                                              • chowda
                                                                                                Confirmed User
                                                                                                • Jun 2003
                                                                                                • 9527

                                                                                                #48
                                                                                                Originally posted by Doctor Dre


                                                                                                A local website got something worked up with us . We got a flyer distribution team (we have a weekly magasine free everywhere in town) and we put some near strip clubs and 18+ clubs that allow us . They also printed (with us again) sticker to put on cars ...j

                                                                                                They are currently doing 5 + signups a day without NO promo at all and this is month later . That was just the start they needed
                                                                                                signups are for adult sites ?
                                                                                                Someone finds you...
                                                                                                2007

                                                                                                PS: Nationalnet is the best host I've ever had. And i tried alot of them.

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                                                                                                • delvin123
                                                                                                  Confirmed User
                                                                                                  • Oct 2003
                                                                                                  • 228

                                                                                                  #49
                                                                                                  Convention. Such as Las Vegas Convention. It could be very effective to build contact and your brand image.
                                                                                                  Free Dating Sites Tips
                                                                                                  DTICash.com (50% Recurring)

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                                                                                                  • Thong Sniper
                                                                                                    Confirmed User
                                                                                                    • Mar 2004
                                                                                                    • 1319

                                                                                                    #50
                                                                                                    that shit sounds really cool. i hope i can get in the pay site market eventually.
                                                                                                    <vb>signature</vb>

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