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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 02-25-2004, 12:26 AM   #1
$5 submissions
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Content vs. Traffic

I guess with recent changes facing the big players out there, it appears there's a reason they say "Content is King."

Traffic may get the horse to water for initial signup... but traffic sure won't make the horse retain at the watering hole.
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Old 02-25-2004, 12:28 AM   #2
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without traffic no sales.

As adstats showed for the upmteenth time, you don't need content to make sales.
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Old 02-25-2004, 12:31 AM   #3
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Quote:
Originally posted by <IMX>
without traffic no sales.

As adstats showed for the upmteenth time, you don't need content to make sales.
I wonder how long that gravy train is going to last.

PPS sites are built on 1) cross sells 2) retention 3) exits

1) is very susceptible to CB regulations

3) is susceptible to popup blockers (MSIE will have one by default supposedly)

that leaves you with 2). What retains? Probably content
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Old 02-25-2004, 12:40 AM   #4
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You left out 4.) Upsales, 5.) opt-ins 6.) opt-outs 7.) dhtml fly-ins etc...

;)

I'm not downplaying content, yes you need good content...but I'd much rather have traffic. After all, someone else can always worry about content...

and there are always non-adult products that often do better with adult traffic.

Quote:
Originally posted by $5 submissions


I wonder how long that gravy train is going to last.

PPS sites are built on 1) cross sells 2) retention 3) exits

1) is very susceptible to CB regulations

3) is susceptible to popup blockers (MSIE will have one by default supposedly)

that leaves you with 2). What retains? Probably content
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Old 02-25-2004, 12:43 AM   #5
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TRAFFIC!
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Old 02-25-2004, 12:49 AM   #6
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upsells have an inverse proportion to retention.

Quote:
Originally posted by <IMX>
You left out 4.) Upsales, 5.) opt-ins 6.) opt-outs 7.) dhtml fly-ins etc...

;)

I'm not downplaying content, yes you need good content...but I'd much rather have traffic. After all, someone else can always worry about content...

and there are always non-adult products that often do better with adult traffic.

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Old 02-25-2004, 02:22 AM   #7
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Chicken or the egg.
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Old 02-25-2004, 02:25 AM   #8
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You already know what I'm going to say.
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Old 02-25-2004, 02:37 AM   #9
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traffic
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Old 02-25-2004, 04:13 AM   #10
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Quote:
Originally posted by <IMX>
without traffic no sales.

As adstats showed for the upmteenth time, you don't need content to make sales.
That's exactly right, you could have the greatest content on the net, but if no one knows about it, it won't make you a cent.
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Old 02-25-2004, 07:03 AM   #11
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You got to have extremely unique content to retain nowadays.

More and more buyers seem to follow the Pay-Wank-Cancel scheme.

OK, some just forget to cancel but, that's right.

So... my bet would be 'traffic'.

But if you have very unique content... well... I know some niche amateur sites which retain ACTIVE members for months...
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Old 02-25-2004, 07:05 AM   #12
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I could be sitting here with the most unique highest quality content around but if I don't have the traffic I won't make a dime.

I could have traffic however and send it to a variety of places including my own and still make money.
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Old 02-25-2004, 07:05 AM   #13
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there are no money in porn any more, sigs are the future
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Old 02-25-2004, 03:55 PM   #14
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Quote:
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there are no money in porn any more, sigs are the future
How much do you get paid for your sig?
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Old 02-25-2004, 03:58 PM   #15
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its all about the traffic...
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