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01-02-2004, 05:04 PM
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Old Timer
Industry Role:
Join Date: Jan 2001
Location: Indianapolis
Posts: 12,208
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Lingerie models to clash during Super Bowl
Lingerie models to clash during Super Bowl
A special seven-a-side American football clash between scantily-clad lingerie models is to take place at half time during the Super Bowl next month. Sports fans will be able to watch the models lock horns on a pay-per-view basis. The £18 show will see a seven-versus-seven match between the underwear-clad models. Car and caravan manufacturer Dodge, which is sponsoring the half-time show, admitted it could cause controversy. "It's not always possible to avoid criticism," said a spokesman. The company's new marketing director, Joe Eberhardt, said recently that the company needed to appeal to a "macho" image as well as a family one. Speaking of the firm's latest publicity drive, he said: "We definitely skewed it male, but that is fine. "If all of a sudden we lose female caravan buyers, it would be an issue. I don't think we have." Story filed: 10:07 Friday 2nd January 2004 |
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