Lingerie models to clash during Super Bowl
 

Lingerie models to clash during Super Bowl

A special seven-a-side American football clash between scantily-clad lingerie models is to take place at half time during the Super Bowl next month.

Sports fans will be able to watch the models lock horns on a pay-per-view basis.

The £18 show will see a seven-versus-seven match between the underwear-clad models.

Car and caravan manufacturer Dodge, which is sponsoring the half-time show, admitted it could cause controversy.

"It's not always possible to avoid criticism," said a spokesman.

The company's new marketing director, Joe Eberhardt, said recently that the company needed to appeal to a "macho" image as well as a family one.

Speaking of the firm's latest publicity drive, he said: "We definitely skewed it male, but that is fine.

"If all of a sudden we lose female caravan buyers, it would be an issue. I don't think we have."


Story filed: 10:07 Friday 2nd January 2004