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Old 09-18-2003, 12:16 PM   #1
Rictor
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Finally a smart move from AOL!

AOL Time Warner drops 'AOL' from name
Last modified: September 17, 2003, 5:43 AM PDT
By Reuters


Media conglomerate AOL Time Warner plans to drop "AOL" from its corporate name on Thursday, according to reports.

Citing people close to the board, The Washington Post reported Wednesday that the corporation's board of directors is scheduled to approve the name change at a meeting in New York on Thursday. The name AOL Time Warner was adopted after the merger of America Online and Time Warner in 2001.

Last month, the company confirmed that it was considering a name change.

The decision to drop "AOL" from the corporate name is not a precursor to a sale or spinoff of the America Online division, the newspaper said, citing sources. AOL Time Warner CEO Richard Parsons strongly supports the change and intends to move quickly to implement it, the newspaper added.

An AOL representative could not be immediately reached for comment early Wednesday.

The company also plans to change its logo and revert to the "TWX" stock-ticker symbol that Time Warner used before its merger with AOL, The Washington Post said.

AOL Time Warner had been considering the name change for several weeks after a request from its online unit.

Heralded as an industry-transforming combination of traditional media with Internet businesses, the merger has been criticized for falling short of expectations.

Once the crown jewel of the media empire, the online unit is now the target of government investigations into accounting of some of its advertising deals. AOL Time Warner shares have declined by two-thirds since the merger.

Keen to pare down an estimated $25 billion in debt, AOL Time Warner said Tuesday it agreed to sell its Atlanta Hawks basketball team, Atlanta Thrashers hockey team and the operating rights to Philips Arena to a private Atlanta investment group in a deal valued at $250 million.
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Old 09-18-2003, 12:17 PM   #2
Stallion
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guess they are getting tired of being referred to as AOHell
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Old 09-18-2003, 12:18 PM   #3
pamphage
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agreed
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Let me repeat... A 120 x 60 button and no more that 3 lines of DEFAULT SIZE AND COLOR text.
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Old 09-18-2003, 12:20 PM   #4
Jak
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Smart move.
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Old 09-18-2003, 12:23 PM   #5
Rinaldo
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I hate the name
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Old 09-18-2003, 12:24 PM   #6
Tofu
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Quote:
Originally posted by Rinaldo
I hate the name
ditto
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Old 09-18-2003, 12:29 PM   #7
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used to work for AOL...with all the smart people there, you'd think they'd have done this in the first place.
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