tracking browser lang on TGP, measuring traffic quality

[rowan]

I came up with a quick and dirty system to try to assign a basic value to the surfer, based on the browser language...

green (good): en
yellow (still reasonably useful): de es fr pt nl it sv
red (probably junk): the rest

I've written a script to parse my language logs and match up the surfer 'colours' to the trades domains. Here's an example of the output based on the past 24 hours:

****.com 8914 hits, G: 4461 (50.04%), Y: 2871 (32.21%), R: 1582 (17.75%)
****.com 6376 hits, G: 3374 (52.92%), Y: 1943 (30.47%), R: 1059 (16.61%)
****.com 2375 hits, G: 1239 (52.17%), Y: 601 (25.31%), R: 535 (22.53%)

As you can see with these trades, up to 80% of their traffic is acceptable. Just about all them are like this, but my script clearly shows an odd one out:

****.com 1849 hits, G: 492 (26.61%), Y: 372 (20.12%), R: 985 (53.27%)

Only 27% 'en' traffic and more than half of the remainder is junk. These percentages remain fairly consistent even if I back-track over 2 million page loads, so it looks like that trade is deliberately sending a lot of non-en traffic.

I think I might develop this script a little further, make up some nice graphs so that I can spot at a glance when things are not right...

[strobi]

There are indeed some TGP webmasters who send their foreign traffic directly to their trades.

[Trent Edison]

Measuring quality on "browser language" field is not the wisest thing to do...

[danarchy]

I can I finally say it, FUCK YOU DARRELL!!!!! First off that felt fucking sooooooo good, I would just like to say to you Darrell, you are the laughing stock of the office, noone likes you, every single person that works there asides from Dave and Beth have bashed you behind you crippled crooked back. YOU ARE A FUCKING BILL LUMBERG!!!!!! Everyone can only wish for five minutes alone with your hypocondriac ASS to beat you to an even sorrier state than your already in!!!!!!!! Oh whats that Darrell you're not feeling good, oh you have to get some tests, oh thats too bad that your head is so far up your ass that you are getting the wrong tests done, you need to see a shrink not a doctor you fucking dillussional fuck! Or maybe a drug test! You fucking jibhead crystal meth addict. No wonder you dont weigh 250 lbs anymore you jibbed yourself thin. Oh yeah and do everyone within a kilometre radius of you a favour and please never laugh again. Your laugh sounds like a thousand dying crack babies screaming in unison!!!!!You fucking spaz, I feel so bad for Beth having to see your withering carcass every night too bad shes so high on weed she'll never know. I hope your little world crumbles around you and I know it will, I want you to think and wonder, always and forever, shit did Dan do this to me? fuck you Darrell

[rowan]

Originally posted by Trent Edison
Measuring quality on "browser language" field is not the wisest thing to do...

Agreed, but it's a start. I just wanted a quick and dirty way to analyse my logs after some discussion of traffic makeup in another thread (re Choker selling non English traffic to feed TGPs). The green/yellow/red concept could easily be extended to IP geo targeting.

Oh yeah, thanks for your input, danarchy...

[Fabuleux]

Originally posted by rowan


Agreed, but it's a start. I just wanted a quick and dirty way to analyse my logs after some discussion of traffic makeup in another thread (re Choker selling non English traffic to feed TGPs). The green/yellow/red concept could easily be extended to IP geo targeting.

Oh yeah, thanks for your input, danarchy...

You should check on IP range.

[Choker]

Originally posted by rowan


Agreed, but it's a start. I just wanted a quick and dirty way to analyse my logs after some discussion of traffic makeup in another thread (re Choker selling non English traffic to feed TGPs). The green/yellow/red concept could easily be extended to IP geo targeting.

Oh yeah, thanks for your input, danarchy...

For the record, I do not recomend people flood their trades with a lot of foreign traffic. reference http://chickentraffic.com/test.htm

If your TGP is 100k a day, a extra 10k to trades a day of any specific language is acceptable. For your trades if they do not want this traffic, then they can do what most TGPS are doing anyway, they can redirect them to a isolated page and jerk them around some.