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Old 09-11-2003, 03:24 PM  
rowan
Too lazy to set a custom title
 
Join Date: Mar 2002
Location: Australia
Posts: 17,393
tracking browser lang on TGP, measuring traffic quality

I came up with a quick and dirty system to try to assign a basic value to the surfer, based on the browser language...

green (good): en
yellow (still reasonably useful): de es fr pt nl it sv
red (probably junk): the rest

I've written a script to parse my language logs and match up the surfer 'colours' to the trades domains. Here's an example of the output based on the past 24 hours:

****.com 8914 hits, G: 4461 (50.04%), Y: 2871 (32.21%), R: 1582 (17.75%)
****.com 6376 hits, G: 3374 (52.92%), Y: 1943 (30.47%), R: 1059 (16.61%)
****.com 2375 hits, G: 1239 (52.17%), Y: 601 (25.31%), R: 535 (22.53%)

As you can see with these trades, up to 80% of their traffic is acceptable. Just about all them are like this, but my script clearly shows an odd one out:

****.com 1849 hits, G: 492 (26.61%), Y: 372 (20.12%), R: 985 (53.27%)

Only 27% 'en' traffic and more than half of the remainder is junk. These percentages remain fairly consistent even if I back-track over 2 million page loads, so it looks like that trade is deliberately sending a lot of non-en traffic.

I think I might develop this script a little further, make up some nice graphs so that I can spot at a glance when things are not right...
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