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Dear Overture Advertiser,

Earlier today, Yahoo!, Inc., a leading global Internet company, announced plans to acquire Overture. This combination will create a global marketing powerhouse with the most compelling and diversified suite of integrated marketing solutions, providing you with new opportunities to connect with customers online.

We?d like to emphasize that your Overture account will be unaffected as the acquisition is finalised over the coming months and that no action is required on your part. As a wholly owned subsidiary of Yahoo!, Overture and its partner network will continue to provide you with the most efficient, effective means to market your business online. Yahoo! is committed to preserving Overture?s partner network of leading Web properties, such as MSN, AOL and Freeserve, and continually innovating its products and services to meet the needs of both advertisers and distribution partners.

As you know, Yahoo! is also one of Overture?s top affiliate partners in the US, attracting millions of search users who are an excellent source of qualified traffic for our advertisers. Through the close of the acquisition and going forward, Yahoo! will continue to provide you with targeted traffic by displaying Overture?s paid search results to its users. In addition, by combining our powerful and complementary assets, we believe we will be in a stronger position to offer advertisers and distribution partners even greater value by rapidly developing and deploying innovative marketing solutions.

As the pioneer and leader of the paid search industry, Overture has grown over the years with the support of advertisers like you and we appreciate the partnership we have developed. In combination with Yahoo!, one of the most recognized and valuable global Internet brands, we will strive to build on this partnership and help you continue to grow your business.

Over the next several months, as the acquisition is finalised, please be assured that you will receive the same level of superior service and product quality you have come to expect from Overture. Should you have any questions, please feel free to contact your Account Manager or fill in the support request form in the DirecTraffic Centre? under client support if you wish to contact customer services. In addition, you may wish to review a list of frequently asked questions, available at the link below:

http://www.overture.com/d/UKm/about/...tcfaq_ya.jhtml

Again, we thank you for your business and look forward to continuing to provide you with the industry?s leading search and online marketing solutions.

Sincerely,


Nick Hynes, President and MD Overture Europe
Martin Child, MD Overture Northern Europe

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