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View Poll Results: What does best
$24.95 7 23.33%
$29.95 8 26.67%
Makes no difference, if the content is good they will join 15 50.00%
Voters: 30. You may not vote on this poll

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Old 06-07-2003, 08:07 AM   #1
EscortBiz
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Membership Pricing

Just wondering wht you guys have experienced with pricing and what converts vest between the 2 listed in the poll.
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Old 06-07-2003, 08:10 AM   #2
Reak
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Makes no difference, if the content is good they will join
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Old 06-07-2003, 08:33 AM   #3
Mutt
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makes a difference, nobody would be charging 24.95 if it didn't.
in the end it might not make a difference, the higher prices balances out the lower conversion rate.
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Old 06-07-2003, 08:38 AM   #4
Groove
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The most profitable price will vary from site-to-site. The only way to know what will work best for you is to test different prices on that particular site
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Old 06-07-2003, 09:03 AM   #5
Alex From San Diego
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Well we have multiple pricing to choose from. Anywhere between $24.87 to $39.99

Basically our thought process was as follows.

For type in and SE traffic we go with $39.99 for all other traffic such as TGP, we use the pricing between $24.87 and 28.47 depending on the site and niche.
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Old 06-07-2003, 10:13 AM   #6
EscortBiz
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Quote:
Originally posted by Alex From San Diego
Well we have multiple pricing to choose from. Anywhere between $24.87 to $39.99

Basically our thought process was as follows.

For type in and SE traffic we go with $39.99 for all other traffic such as TGP, we use the pricing between $24.87 and 28.47 depending on the site and niche.

very interesting
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Old 06-07-2003, 10:51 AM   #7
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I have not seen a difference between 24.95 and 29.95, but i saw a big difference between 19.00 and 20.00 or 29.00 and 30.00 the higher number got a LOT less sales.. and is only a $1 difference...

Also, I get tons of one week sign ups.. I offer 1 week at $19 no recurring or 30 days recurring at 29.00 and i get a looot more week sign ups.. ;)

I dont understand it either.. but i'll take 20 bux for a week.. =)
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Old 06-07-2003, 10:54 AM   #8
EscortBiz
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Quote:
Originally posted by Dax
I have not seen a difference between 24.95 and 29.95, but i saw a big difference between 19.00 and 20.00 or 29.00 and 30.00 the higher number got a LOT less sales.. and is only a $1 difference...

Also, I get tons of one week sign ups.. I offer 1 week at $19 no recurring or 30 days recurring at 29.00 and i get a looot more week sign ups.. ;)

I dont understand it either.. but i'll take 20 bux for a week.. =)
appreciate it, getting some good ideas
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Old 06-07-2003, 12:47 PM   #9
NETbilling
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It is all about the content and the marketing.

Mitch
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Old 06-07-2003, 12:52 PM   #10
Brujah
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$39.99 is the magic price.
Converts better than $9.99
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Old 06-07-2003, 01:12 PM   #11
Nasty D
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one bilion $$$
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Old 06-07-2003, 03:16 PM   #12
pimplink
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On a related note: does this affect cross sells?
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Old 06-07-2003, 03:48 PM   #13
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This topic seems to come up a lot.

We've found that the more you charge, the less signups you get, but the more money you make. Less people might sign up, but overall you get more money per sign up.

We started at $19.95, and over a period of three years raised our prices to $34.95 - And Lightspeed 18 is $39.95.
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Old 06-07-2003, 03:50 PM   #14
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Quote:
Originally posted by netbilling
It is all about the content and the marketing.

Mitch
Does marketing include spamming 1000 boards with a url?
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