Membership Pricing
 

Just wondering wht you guys have experienced with pricing and what converts vest between the 2 listed in the poll.

Makes no difference, if the content is good they will join:thumbsup

makes a difference, nobody would be charging 24.95 if it didn't.
in the end it might not make a difference, the higher prices balances out the lower conversion rate.

The most profitable price will vary from site-to-site. The only way to know what will work best for you is to test different prices on that particular site :2 cents:

Well we have multiple pricing to choose from. Anywhere between $24.87 to $39.99

Basically our thought process was as follows.

For type in and SE traffic we go with $39.99 for all other traffic such as TGP, we use the pricing between $24.87 and 28.47 depending on the site and niche.

very interesting

I have not seen a difference between 24.95 and 29.95, but i saw a big difference between 19.00 and 20.00 or 29.00 and 30.00 the higher number got a LOT less sales.. and is only a $1 difference...

Also, I get tons of one week sign ups.. I offer 1 week at $19 no recurring or 30 days recurring at 29.00 and i get a looot more week sign ups.. ;)

I dont understand it either.. but i'll take 20 bux for a week.. =)

appreciate it, getting some good ideas

It is all about the content and the marketing.

Mitch

$39.99 is the magic price.
Converts better than $9.99

one bilion $$$

On a related note: does this affect cross sells?

This topic seems to come up a lot.

We've found that the more you charge, the less signups you get, but the more money you make. Less people might sign up, but overall you get more money per sign up.

We started at $19.95, and over a period of three years raised our prices to $34.95 - And Lightspeed 18 is $39.95.

Does marketing include spamming 1000 boards with a url?