The FTC's proposed "click to cancel" regulation would make it even harder for paysites to earn a profit. Say goodbye to the rebills, from customers who signed up years ago, that forgot about their subscriptions.
FTC eyes easier cancellations for free trials, subscriptions
FTC eyes easier cancellations for free trials, subscriptions
The Federal Trade Commission (FTC) is eying new regulations to make cancelling free trials and subscriptions easier for consumers.
The FTC said in a release on Thursday that its “click to cancel” proposal would require sellers to make cancelling an enrollment more straightforward to help consumers with “seemingly never-ending struggles” in ending subscriptions.
The FTC said in a release on Thursday that its “click to cancel” proposal would require sellers to make cancelling an enrollment more straightforward to help consumers with “seemingly never-ending struggles” in ending subscriptions.
Sellers would also need to provide annual reminders to consumers enrolled in their programs that a subscription is going to be automatically renewed unless the service provides physical goods.
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