Business Amazon Slashes Commission Rates for Affiliate Program - GoFuckYourself.com

InfoGuy · 04-15-2020, 03:46 AM

Amazon slashes commission rates for program that gives publishers a cut of sales

Quote:

The company notified members of the program, known as Amazon Associates, that it will slash commission rates beginning April 21, according to an email obtained by CNBC.

Amazon has for years operated the affiliate program, which allows members to advertise and link to Amazon products in exchange for a percentage of the sales. The program drives significant revenue for online websites who link out to Amazon products in their content. It's especially important for online publishers like BuzzFeed, The New York Times and Vox Media that publish buying guides that drive readers to buy products from Amazon for a cut of the sales.

Rates are being cut for a number of affiliate product categories. For example, the affiliate cut from purchases of furniture and home improvement products has fallen from 8% to 3%, while the commission rate for grocery products has slid from 5% to 1%, according to a document obtained by CNBC.

These are the current rates:

Quote:

Fixed Standard Program Fee Rates for Specific Product Categories
Product Category Fixed Standard Program Fee Rates
Luxury Beauty, Amazon Coins 10.00%
Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry 8.00%
Headphones, Beauty, Musical Instruments, Business & Industrial Supplies 6.00%
Outdoors, Tools 5.50%
Digital Music, Grocery, Physical Music, Handmade, Digital Videos 5.00%
Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products 4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories 4.00%
Amazon Fresh, Toys 3.00%
PC, PC Components, DVD & Blu-Ray 2.50%
Televisions, Digital Video Games 2.00%
Physical Video Games & Video Game Consoles 1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, Amazon Pay Places, or Prime Wardrobe Purchases 0.00%
All Other Categories 4.00%

These are the new rates:

Quote:

Product Category Changed Fixed Standard Program Fee Rates
Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry 3.00%
Headphones, Beauty, Musical Instruments, Business & Industrial Supplies 3.00%
Outdoors, Tools 3.00%
Grocery 1.00%
Sports 3.00%
Baby Products 3.00%
Health & Personal Care 1.00%
Amazon Fresh 1.00%

Everyone knows Amazon and they don't really need affiliates to drive traffic to their site. But for lesser known sites/brands, will this begin a trend for other affiliate programs to lower commissions, including those in the adult industry?

Markul · 04-15-2020, 04:30 AM

In general I've always felt that anything above 5% commission is just nuts unless the markup is huge for a product.

But 1%... outch

The Porn Nerd · 04-15-2020, 08:18 AM

Amazon doesn't give a flying fuck about Affiliates. Or anyone, really.

j3rkules · 04-15-2020, 11:07 AM

Quote:

Originally Posted by The Porn Nerd

Amazon doesn't give a flying fuck about Affiliates. Or anyone, really.

This is so true.

HairyChick · 04-15-2020, 04:21 PM

Too big for their britches.

chrys · 04-16-2020, 07:55 AM

I read a book about Amazon and Jeff Bezos (The Everything Store)...disqusting company

celandina · 04-16-2020, 08:36 AM

Quote:

Originally Posted by Markul

In general I've always felt that anything above 5% commission is just nuts unless the markup is huge for a product.

But 1%... outch

Just read some of the other " affiliate programs" complaints around this forum lately. I believe they are going the way of the Dodo bird.

xxxclusive · 04-16-2020, 11:55 AM

That happens in every biz if everyone feeds the strongest until he is a monopolists and doesnt need the feeders anymore. It's always a good idea in the long run to feed the weaker ones even if it pays a bit less.

BlueBookJosh · 04-16-2020, 12:57 PM

Quote:

Originally Posted by The Porn Nerd

Amazon doesn't give a flying fuck about Affiliates. Or anyone, really.

It looks like Jeff Bezos really want that reward for the shittiest boss and businessman in the world. As you said, he doesn't give a fuck about anything beside his money...

Blue Book Digital Marketing
Adult Services | Mainstream Services
Contact: Email: [email protected] | Skype: Josh BlueBookMarketing (live:.cid.a58cf4c09488ad4e)

Kittens · 04-16-2020, 12:58 PM

For those interested in capitalizing on this. https://gfy.com/fucking-around-and-b...portunity.html

st0ned · 04-16-2020, 01:13 PM

Quote:

Originally Posted by BlueBookJosh

It looks like Jeff Bezos really want that reward for the shittiest boss and businessman in the world. As you said, he doesn't give a fuck about anything beside his money...

04-15-2020, 08:18 AM	#3
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,635	Amazon doesn't give a flying fuck about Affiliates. Or anyone, really. __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold Over 90 paysites to promote! Now on Teams: peabodymedia

04-15-2020, 04:21 PM	#5
HairyChick Slowly dying Industry Role: Join Date: Sep 2012 Location: Padanaram Posts: 3,091	Too big for their britches. __________________ ***************************************** Anti-Semites have Small Penis Syndrome. The only known treatment is electroshock therapy combined with cerebellum removal. Fortunately, it’s a tiny procedure. *****************************************

04-16-2020, 12:58 PM	#10
Kittens 👏 REVOLUTIONARY 👏 Industry Role: Join Date: Jan 2016 Posts: 1,440	For those interested in capitalizing on this. https://gfy.com/fucking-around-and-b...portunity.html __________________

04-15-2020, 04:30 AM	#2
Markul Likes Pie Industry Role: Join Date: Dec 2007 Location: The land that liberated porn Posts: 12,402	In general I've always felt that anything above 5% commission is just nuts unless the markup is huge for a product. But 1%... outch

04-16-2020, 07:55 AM	#6
chrys Registered User Industry Role: Join Date: Jun 2017 Posts: 86	I read a book about Amazon and Jeff Bezos (The Everything Store)...disqusting company

04-16-2020, 11:55 AM	#8
xxxclusive Confirmed User Industry Role: Join Date: Oct 2012 Posts: 725	That happens in every biz if everyone feeds the strongest until he is a monopolists and doesnt need the feeders anymore. It's always a good idea in the long run to feed the weaker ones even if it pays a bit less.