Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Post New Thread Reply

Register GFY Rules Calendar
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >
Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
Thread Tools
Old 02-07-2019, 05:00 AM   #1
AdultKing
Raise Your Weapon
 
AdultKing's Avatar
 
Industry Role:
Join Date: Jun 2003
Location: Outback Australia
Posts: 15,601
Memes/Content Theft/Mad Profits - How the #FuckFuckJerry Movement Was Born.

FuckJerry is a massive, multimillion dollar advertising company pretending to be a meme page.

Their entire business model is built around stealing jokes and memes from comedians and creatives.



Quote:

During this year’s Super Bowl, a T-Mobile commercial featuring a text-message joke made people on Twitter very angry. Immediately after it aired, many were quick to point out that the concept of the spot was pulled from a viral tweet by the user @decentbirthday. A knee-jerk reaction followed: “TMobile just stole a meme.” “Hahaha @TMobile really stole the Uber meme for their Lyft #SuperBowlAds commercial.” “@tmobile stole a tweet!”

Except that wasn’t the case: T-Mobile CEO John Legere confirmed that the company did, in fact, pay @decentbirthday to use the Twitter joke as the ad’s inspiration.

The T-Mobile spot is an example of how viral tweets and jokes have real, tangible value for brands hoping to reach a younger, meme-devouring audience through advertising. The initial backlash to the ad, when viewers just assumed it was stolen, is also an example of something else: It still feels like the norm to swipe someone else’s online content without permission or payment rather than to pay for it. For that assumption we can largely thank the megapopular Instagram accounts @thefatjewish and @fuckjerry, who have been called out by comedians, writers, and other content creators for the way they built their followings — and in turn, their brands — on the backs of other people’s work.
https://www.vulture.com/2019/02/fuck...ot-tebele.html
AdultKing is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-07-2019, 05:33 AM   #2
JuicyBunny
So Fucking Banned
 
Industry Role:
Join Date: Jun 2010
Location: Tokyo Red Light District
Posts: 2,145
Professional parasites.
The MTV show fail reminds me of pirates who proliferated and prospered and then tried making their own content. Same results.
JuicyBunny is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Post New Thread Reply
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >

Bookmarks

Tags
stole, t-mobile, content, viral, spot, pay, brands, @decentbirthday, twitter, joke, feels, norm, swipe, permission, online, else’s, assumed, audience, meme-devouring, hoping, reach, advertising, initial, viewers, backlash



Advertising inquiries - marketing at gfy dot com

Contact Admin - Advertise - GFY Rules - Top

©2000-, AI Media Network Inc



Powered by vBulletin
Copyright © 2000- Jelsoft Enterprises Limited.