| AdultKing |
02-07-2019 05:00 AM |
Memes/Content Theft/Mad Profits - How the #FuckFuckJerry Movement Was Born.
FuckJerry is a massive, multimillion dollar advertising company pretending to be a meme page.
Their entire business model is built around stealing jokes and memes from comedians and creatives.
Quote:
During this year’s Super Bowl, a T-Mobile commercial featuring a text-message joke made people on Twitter very angry. Immediately after it aired, many were quick to point out that the concept of the spot was pulled from a viral tweet by the user @decentbirthday. A knee-jerk reaction followed: “TMobile just stole a meme.” “Hahaha @TMobile really stole the Uber meme for their Lyft #SuperBowlAds commercial.” “@tmobile stole a tweet!”
Except that wasn’t the case: T-Mobile CEO John Legere confirmed that the company did, in fact, pay @decentbirthday to use the Twitter joke as the ad’s inspiration.
The T-Mobile spot is an example of how viral tweets and jokes have real, tangible value for brands hoping to reach a younger, meme-devouring audience through advertising. The initial backlash to the ad, when viewers just assumed it was stolen, is also an example of something else: It still feels like the norm to swipe someone else’s online content without permission or payment rather than to pay for it. For that assumption we can largely thank the megapopular Instagram accounts @thefatjewish and @fuckjerry, who have been called out by comedians, writers, and other content creators for the way they built their followings — and in turn, their brands — on the backs of other people’s work.
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https://www.vulture.com/2019/02/fuck...ot-tebele.html |
