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Old 07-08-2013, 08:00 AM   #1
signupdamnit
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Why do so many people think embedded content works for SEO?

I don't understand this one. In the embed code it's obvious where the true source of the video is so why do people think this is good strategy for Google? Everything from Google for the last two years has been about original content. And for years before that they have been declaring war on "thin affiliate sites".

The way I see it even if you downloaded the content from the embed and self hosted it, Google can probably tell in many cases that it is the same video which was up at Youporn for the last three years.

Am I missing something? Does this still work? I know some scraper tubes have had some success but I always thought it was for other reasons such as extreme backlink profiles or that they weren't as much concerned about Google traffic in the first place.
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Old 07-08-2013, 08:03 AM   #2
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Yes it works, those sites still have thousands of pages and the smart people are using unique descriptions and titles.
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Old 07-08-2013, 08:04 AM   #3
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Originally Posted by signupdamnit View Post
I don't understand this one. In the embed code it's obvious where the true source of the video is so why do people think this is good strategy for Google? Everything from Google for the last two years has been about original content. And for years before that they have been declaring war on "thin affiliate sites".
Absolutely wrong. Google doesn't care if your content is unique or not. It uses UA analytics to determine if your site "is made for real people" or it is not.
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Old 07-08-2013, 08:05 AM   #4
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Yes it works, those sites still have thousands of pages and the smart people are using unique descriptions and titles.
Wow that is pretty crazy. You'd think they would be all over that one and realize that while the title and description might be unique it's the same duplicate content.
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Old 07-08-2013, 08:11 AM   #5
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Absolutely wrong. Google doesn't care if your content is unique or not. It uses UA analytics to determine if your site "is made for real people" or it is not.
Are you saying this is what they are DOING regardless of what they are saying? Because what they are saying seems to suggest the exact opposite.

Quote:
Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.
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Pure affiliate sites consisting of content that appears in many other places on the web are unlikely to perform well in Google search results and may be negatively perceived by search engines. Unique, relevant content provides value to users and distinguishes your site from other affiliates, making it more likely to rank well in Google search results.
https://support.google.com/webmaster...er/76465?hl=en
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Last edited by signupdamnit; 07-08-2013 at 08:13 AM..
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Old 07-08-2013, 08:44 AM   #6
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Google cares about what their users like... That's it.

Build a site users will love, and Google will love you too. When you get that through your head and stop trying to SEO up everything, the better your life will be.
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Old 07-08-2013, 08:50 AM   #7
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Google cares about what their users like... That's it.

Build a site users will love, and Google will love you too. When you get that through your head and stop trying to SEO up everything, the better your life will be.
That is exactly what I do now. Except it 90% original content. What I don't understand is how the embedding still works in 2013. It seems like it should not according to their guidelines since it's just another site's content being presented by an affiliate. All I can think of is that it still benefits TOS and bounce rate to have these long videos embedded. If that is it I wonder how long it will last.
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Old 07-08-2013, 08:56 AM   #8
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Originally Posted by signupdamnit View Post
That is exactly what I do now. Except it 90% original content. What I don't understand is how the embedding still works in 2013. It seems like it should not according to their guidelines since it's just another site's content being presented by an affiliate. All I can think of is that it still benefits TOS and bounce rate to have these long videos embedded. If that is it I wonder how long it will last.
It's not going anywhere. People embed content because they feel it's worth sharing, so Google loves that.
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Old 07-08-2013, 09:06 AM   #9
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It's not going anywhere. People embed content because they feel it's worth sharing, so Google loves that.
That makes sense for the source but not so much for the rankings of the site embedding it and spinning the description around.
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Old 07-08-2013, 09:20 AM   #10
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(posted by accident...)
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Last edited by shake; 07-08-2013 at 09:21 AM..
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Old 07-08-2013, 09:22 AM   #11
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That makes sense for the source but not so much for the rankings of the site embedding it and spinning the description around.
you are pretty thick ehh? as you can see above, its not about the content or its originality, its about what the users like. googlebot doesnt care if its seen the video before, google cares if the users it sends to your site from their SERPS are happy and like the content. the bot has no preference on original content.
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Old 07-08-2013, 09:23 AM   #12
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you are pretty thick ehh? as you can see above, its not about the content or its originality, its about what the users like. googlebot doesnt care if its seen the video before, google cares if the users it sends to your site from their SERPS are happy and like the content. the bot has no preference on original content.
1000 times this.
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Old 07-08-2013, 09:32 AM   #13
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you are pretty thick ehh? as you can see above, its not about the content or its originality, its about what the users like. googlebot doesnt care if its seen the video before, google cares if the users it sends to your site from their SERPS are happy and like the content. the bot has no preference on original content.
So what you are saying then is that Time on Site and bounce rate metrics are used primarily. Because that's about the only thing which makes sense because a machine cannot tell directly whether or not users will like a given piece of content. Further you are saying that with high enough ToS metrics Google doesn't care if a piece of content is duplicated 3,000 other times. It's all about the ToS metric.

That would match what is being seen.
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Old 07-08-2013, 09:39 AM   #14
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Maybe try this?

http://www.w3.org/TR/WCAG20-TECHS/H46.html

I have always thought the code between the embed tags was just ignored (unless it was youtube? ) same as frames or JavaScript.

Indexing robots do not execute code ... While it is possible that some code is measured for "anti spam or web attack reasons" omission for SERP placement is more likely.

And yes, there probably is a thin client "shit list."
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Old 07-08-2013, 09:41 AM   #15
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So what you are saying then is that Time on Site and bounce rate metrics are used primarily. Because that's about the only thing which makes sense because a machine cannot tell directly whether or not users will like a given piece of content. Further you are saying that with high enough ToS metrics Google doesn't care if a piece of content is duplicated 3,000 other times. It's all about the ToS metric.

That would match what is being seen.
Mostly depends on if a user clicks your link in the SERPS and then hits their back button in a certain time period... Say anything less than a minute === not liked it... So if they take longer than a minute to come back, then they liked your content and Google gives you better rankings.
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Old 07-08-2013, 09:50 AM   #16
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Mostly depends on if a user clicks your link in the SERPS and then hits their back button in a certain time period... Say anything less than a minute === not liked it... So if they take longer than a minute to come back, then they liked your content and Google gives you better rankings.
I guess it does make sense that if the metrics like ToS and SE bouncerate are good other factors such as whether the content appears to be unique would be ignored. Because it means the surfer still likes the content regardless of originality.
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Old 07-08-2013, 10:28 AM   #17
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Once you realize that google doesn't give a fuck about your unique text or content life gets easier

It's been like this for years dominated by tubes and tube search sites with all the same text and description and very little of it

And is a good part of the reason the legit affiliates have gotten their asses kicked the last few years too
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Old 07-08-2013, 10:50 AM   #18
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Once you realize that google doesn't give a fuck about your unique text or content life gets easier

It's been like this for years dominated by tubes and tube search sites with all the same text and description and very little of it

And is a good part of the reason the legit affiliates have gotten their asses kicked the last few years too
Looks like it could be ToS which is kicking our asses. That is where those 30m videos shine and here most of the affiliates are with videos under two minutes trying to compete. If you look at just that metric and the back click metric dankasaur spoke of I bet it's clear what is going on.
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