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Old 09-23-2012, 07:19 PM   #1
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.XXX partners with Google? Will launch search engine...

By Jeff Ostrowski
Palm Beach Post Staff Writer
PALM BEACH GARDENS ?

Source: http://www.palmbeachpost.com/news/bu...-clean-/nSD9n/

Stuart Lawley has made millions in his short stint as an Internet porn impresario, but the mild-mannered Brit seems more buttoned-down businessman than Hugh Hefner-style high-roller.

Lawley runs ICM Registry, the Palm Beach Gardens-based owner of the newly launched dot-xxx domain. The content on dot-xxx is risque, but company headquarters is just plain boring. It?s a 3,000-square-foot cubicle farm in a PGA Boulevard office building.

Boogie Nights it?s not. The space is decorated in bland colors, with nary a stripper pole in sight.

?No naked women running around,? said Lawley, 49. ?I?ve never been arrested for anything, never been in trouble in my life. We?re very sober people.?

For Lawley, Internet porn is all business. And business is pretty good. Lawley said he brought in $25 million in revenue during the final three months of 2011, when dot-xxx went live.

ICM Registry has sold some 230,000 domain names. Lawley acknowledges that fully 80,000 were so-called defensive registrations bought by organizations such as retailer Target, the University of Kansas and Northwestern University. They purchased dot-xxx addresses to keep someone else from snapping up their names and posting dirty content.

Even after accounting for the brands that paid to protect their names from being sullied, that leaves a whole lot of porn providers.

?I was amazed by the number of fetishes or predilections people have,? he said.

Lawley launched .xxx after a long battle with the federal government, and he faces opposition from anti-porn activists and from pornographers.

Lawley in 2003 began working to create the .xxx domain. He spent seven years and ran up a hefty legal bill fighting the Internet Corporation for Assigned Names and Numbers, or ICANN, which the U.S. government established in 1998 to run the Internet?s address system.

?It took years and millions of dollars, and we won,? he said.

Now that .xxx is open for business, Lawley faces detractors from two sides. Porn critics take issue with the very existence of the .xxx domain. Pat Trueman, a former federal prosecutor and president of the organization Morality in Media, said Lawley?s business is illegal.

?Under federal law, distribution of hard-core pornography on the Internet is a criminal act,? Trueman said. ?You?ve got a business built on the premise that they can violate federal law. How long is that business model good for??

Lawley countered that porn is protected by the First Amendment. While federal prosecutors aggressively pursue child pornography violations, they?re not concerned about explicit material involving adults, he said. Trueman said an anti-porn president might change that position.

?It?s protected because it?s not prosecuted very much,? Trueman said. ?We wish Obama would do these prosecutions, but he doesn?t.?

In addition to the obvious opposition from anti-porn activists, Lawley has taken heat from some leading pornographers. Last year, the California-based owner of YouPorn.com sued ICM Registry, claiming ?monopolistic conduct, price gouging, and anti-competitive and unfair practices.?

Lawley made a fortune starting and selling businesses in Britain. He moved to Jupiter a decade ago and had no particular interest in porn until a Halloween event at his son?s preschool. Another dad mentioned that ICANN was seeking bids for new domains. Porn seemed an obvious money-maker, Lawley said.

ICM Registry doesn?t sell directly to purveyors of porn. Instead, it sells domain names through providers such as GoDaddy.com. The typical price for a .xxx domain name is $75, with ICM getting $62 and GoDaddy keeping the markup, Lawley says.

By selling desirable addresses, ICM cashed in big paydays. Lawley sold gay.xxx for $500,000, while fetish.xxx fetched $300,000 and shemales.xxx $200,000.

Lawley calls .xxx ?a clean space for dirty content.? He promises stricter policing of domain-name registration than for dot-com sites. For instance, ICM verifies the identity of those who buy sites. Once the site is up and running, ICM runs regular security checks to make sure the sites aren?t spewing out viruses and malware

And ICM promises that .xxx sites show no images of children being abused.

?Anybody can get a dot-com for $10 a year,? he said. ?There?s no certainty, no protection, no nothing. The consumer can go there knowing the dot-triple-x sites are the safest anywhere on the Internet.?

Now that Lawley has the .xxx domain up and running, he has bigger plans. He launches a dot-xxx search engine this week. Instead of creating its own algorithms, ICM partnered with Google. Lawley said Google-like sponsored ads are a possibility.

The next step, he said, is an iTunes-like payment plan that will let porn viewers pay for content.

?I wouldn?t like to throw out numbers, but we?re talking about eight- or nine-digit sums,? he said.

If that prediction comes true, Lawley will pocket some truly gaudy sums. ICM Registry has only 12 employees, and Lawley has no plans to ramp up hiring or expand offices.

?Low overhead and recurring revenue has always been my interest in business,? Lawley says. ?And this has both.?

Source: http://www.palmbeachpost.com/news/bu...-clean-/nSD9n/
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Old 09-23-2012, 07:41 PM   #2
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yawn, google leases custom search ability to thousands of companies, its their business, send them a few bucks and they will be your partner too lol
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Old 09-23-2012, 07:43 PM   #3
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Originally Posted by Max Potential View Post
Stuart Lawley has made millions in his short stint as an Internet porn impresario,
So he fancies himself a "porn impressario"

That fucking guy has never even been on a porn shoot. Or had anything to do at all in the porn business.

Just another parasite trying to suck some blood out of the once golden goose.

What a joke...
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Old 09-23-2012, 08:04 PM   #4
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Fuck Google
Fuck .xxx
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Old 09-23-2012, 08:05 PM   #5
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So he fancies himself a "porn impressario"

That fucking guy has never even been on a porn shoot. Or had anything to do at all in the porn business.

Just another parasite trying to suck some blood out of the once golden goose.

What a joke...
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yawn, google leases custom search ability to thousands of companies, its their business, send them a few bucks and they will be your partner too lol
I don't know who this guy is, what his net worth is or how much in adult he has made but I wouldn't call making $1M on the sale of 3 domains alone a joke. He's probably doing just fine. However he does it.
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Old 09-23-2012, 09:04 PM   #6
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google didn't partner with this clown
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Old 09-23-2012, 09:25 PM   #7
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why would you repost this utter bullshit

you really think the guy partnered with google ?
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Old 09-23-2012, 09:28 PM   #8
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uhmm... .with your adsense account, you can also partner with Google and run a search engine.

duh!
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Old 09-23-2012, 09:32 PM   #9
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Old 09-23-2012, 09:35 PM   #10
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Over 1/3rd were defensive registrations makes it sound more like extortion than good sober business.

Did IFFOR get $2.3 million for those 230,000 names? Have they done anything with it yet or announced what they'd be doing with it?
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Old 09-23-2012, 09:37 PM   #11
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Over 1/3rd were defensive registrations makes it sound more like extortion than good sober business.

Did IFFOR get $2.3 million for those 230,000 names? Have they done anything with it yet or announced what they'd be doing with it?
it was extortion

and yes he still has all the money
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Old 09-23-2012, 10:36 PM   #12
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I don't know who this guy is, what his net worth is or how much in adult he has made but I wouldn't call making $1M on the sale of 3 domains alone a joke. He's probably doing just fine. However he does it.
I wasn't referring to how much money he made. I was referring to the fact that he is being called a "porn impresario" when he isn't even IN the porn business in any way.
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Old 09-23-2012, 11:00 PM   #13
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interesting
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Old 09-23-2012, 11:04 PM   #14
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Is there any official pressrelease from google about this?
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Old 09-24-2012, 12:14 AM   #15
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He definitely didn't partner. He uses the search appliance on search.xxx That's about as far as his "partnership" goes. Doesn't surprise me that he's trying to leach on Google's fame also.

Last edited by Nookster; 09-24-2012 at 12:16 AM..
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Old 09-24-2012, 02:41 AM   #16
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I wasn't referring to how much money he made. I was referring to the fact that he is being called a "porn impresario" when he isn't even IN the porn business in any way.
not only is he NOT in our industry, he also shows a complete lack of understanding about the industry. His name attaching itself to anything 'porn' is for sensationalism alone. He sells a sTLD that the sponsoring community didnt want and mainstream sites fear. That's it.
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Old 09-24-2012, 03:24 AM   #17
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google didn't partner with this clown
So did everyone else in the porn industry.
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Old 09-24-2012, 06:41 PM   #18
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More lies from Stuart Lawley.
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Old 09-25-2012, 12:31 AM   #19
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Is there any official pressrelease from google about this?
Because that's all it is. Life carries on in porn like it never happened.

Going to walk the dog.
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Old 09-25-2012, 01:13 AM   #20
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lol partnered
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Old 09-25-2012, 01:21 AM   #21
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I wasn't referring to how much money he made. I was referring to the fact that he is being called a "porn impresario" when he isn't even IN the porn business in any way.
What do you think impresario means, Robster?
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