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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 02-13-2012, 05:29 AM   #1
DamianJ
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Triple your click through rate for email

Put Click For More on the picture.

I did a split test on Friday and the email with the call to action on the image got 3 times the clicks that the other did.



You're welcome.
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Old 02-13-2012, 07:18 AM   #2
LiveDose
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Good idea. Thanks for sharing.
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Old 02-13-2012, 08:45 AM   #3
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You would be surprised how much the surfer needs to be told what to do with things like this.
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Old 02-13-2012, 08:50 AM   #4
martinsc
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Originally Posted by pornguy View Post
You would be surprised how much the surfer needs to be told what to do with things like this.


a simple Click here or click the image helps a LOT!
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Old 02-13-2012, 10:23 AM   #5
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As most email clients block images by the default, a text link would be better. No, you are welcome.
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Old 02-13-2012, 10:26 AM   #6
porno jew
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people still use email?
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Old 02-13-2012, 11:02 AM   #7
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Originally Posted by AzteK View Post
As most email clients block images by the default, a text link would be better. No, you are welcome.
I'll test that tomorrow and see if you are right.
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Old 02-13-2012, 11:33 AM   #8
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Watch this clip 100 times over, relay all you need to know about selling stuff
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Old 02-13-2012, 11:41 AM   #9
epitome
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Quote:
Originally Posted by AzteK View Post
As most email clients block images by the default, a text link would be better. No, you are welcome.
Quote:
Originally Posted by DamianJ View Post
I'll test that tomorrow and see if you are right.
I used to wonder why junk mail had three shitty illegible lines and a link. I figured it out... it's for this reason. Those kind of emails were more likely to get through my spam filter. Of course it got out of hand and I had to go back to Spam Arrest.

Edit: Oh, nm, you're talking about how like in Outlook, you have to add sender to safe sender list before viewing images.

Last edited by epitome; 02-13-2012 at 11:42 AM..
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Old 02-13-2012, 11:42 AM   #10
porno jew
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gmail blocks images by default yes.
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Old 02-13-2012, 11:44 AM   #11
DamianJ
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Originally Posted by epitome View Post
I used to wonder why junk mail had three shitty illegible lines and a link. I figured it out... it's for this reason. Those kind of emails were more likely to get through my spam filter. Of course it got out of hand and I had to go back to Spam Arrest.

Edit: Oh, nm, you're talking about how like in Outlook, you have to add sender to safe sender list before viewing images.
Yeah, I don't think it will work. The idea is having the click here ON the image. But it is worth testing.

The other problem with the spammy emails, is they don't have enough actual machine readable text on them, which also pushes them into spam folders.

I used to use cool CSS tricks to display text when the client had images turned off, but that ended up being so platform specific as each email client treats CSS differently that it wasn't worth doing.
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