is that really true? stats?

Why don't you tell us again how we are a bunch of liars and morons for believing Incredible was banging cards?

Totally. "Hey guys check this out, I feel special because I get to own this DVD for 56 days before it's available through other means." :1orglaugh

Google spent about 4x as much lobbying to defeat SOPA.

Damn..those pesky lobbyists work for the tech companies you lick the boots of too!

Sucks to not be able to play the "lobbyists!" card doesn't it?

you mean solo converts?

That is pretty damn lazy. How hard is it to get up off a couch and change a dvd every 1 to 3 hours? Actually who the hell watches 3 + episodes in one sitting?

I buy dvds every now and then if they are cheap.

That wasn't the point of the comment. Also, the government is supposed to protect the free market, capitalism... not the other way around against it. So lobbying for that side, is not an issue.

I agree. The idea of owning a DVD is a pretty antiquated concept. It's for collectors, and suckers.

One thing that sucks about non-ownership though...Redbox uses the "non-special feature" version of the disc, so if you like looking at extras you're shit out of luck. There's no extras with an online rental either.

God forbid someone might have to spend more than he thinks is a fair price for temporary entertainment that is an escape from real life. DO SOMETHING ELSE THEN!

.

It's not about paying a "fair price" or people not wanting to pay - we've already laid that to rest about 8 times. I'd be more than happy to pay more than a regular rental price for a new release. But creating this 56-day retail period to funnel people to retail stores is absolutely moronic and is the epitome of what is wrong with Hollywood's strategies.

It's about convenience to the market and your customers. And providing the content where the consumers actually want it, not at a Walmart or Target.

feel free to start your own movie production company and use what you see as a weakness in the current release model to your advantage. then let the market decide whether your theory is right or wrong.

As I look at it, I see it more as a strategy to get more people to go to the theaters.
If all the kids knew that they couldn't rent the next "Twilight" movie for 2 months after it's theatrical release...they are more likely to go to the theater and see it.

I doubt very seriously this has anything to do with DVD sales. It's simply a way to get box office receipts up at the theaters.

This 56-day period is after the movie is out of theaters and being released on DVD, then 56-days until it's available for rental through popular services like Netflix. The average from theater-to-DVD release time is about 4 months now I believe. But this isn't the issue. I think most people are happy with movies not being available to own/rent while they are in theaters.

Also, I think theaters are great will always be around, it's a more social experience for people.

Looks like the cost of thieving just went up for Warner Brother's movies.

Exactly.

So if I'm a teen kid and I want to be in the "in" crowd at school conversing about the newest "Twilight" movie...I'm going to have to go see it at the theater. Otherwise I will not be able to experience what everyone else is for 2 months.

The studios know that most people don't buy a lot of movies on DVD. So by doing it that way they are creating more of a "must see" at the theater.

For the last few years they have went the other way and put the movies out for rent in a couple of weeks. Been great for rental revenue I'm sure.

Now they want to take it back the other way.

Not a big deal and nobody is getting "screwed". When I was a kid a movie came out at the theater. There was NO cable t.v. or HBO or Blockbuster or NetFlix or any of that shit.

It would be over a YEAR later before you could see that movie on network television. And then it was a big deal. Anybody remember these words preceding a movie on network t.v. : "And now...the network television premiere of..."

Nobody is getting "screwed". They are simply trying to figure out the way to release a movie to different mediums and outlets that will optimize the profits.

If they NEVER release a movie except at the movie theater...the public still didn't get "screwed". They can just go see the damn movie in the theater the way it is designed to be seen. :)

the only rational thing to do is to stop purchasing warner bros products. give your money to their competitors.

A few years ago I had a digital copy of the last star wars flick 1 week before it was released. I bought it while I was out of the country in the mid east.. Piracy is here to stay so just deal with it. Find ways to work around it. The genie is out of the bottle.

Yes whatever...they were all working together. Which he denied as well ofcourse.

That little piece of arrogant shit. You should look up some of those old threads. That little punk gave everyone shit while his boss was banging cards left and right.

they are doing it to so more people download it illegal.. and then they can go back to congress with a stronger version of sopa..

Every individual (consumer) is different and has different preferences. I prefer to watch tv series in a kind of marathon.

And like I said, it's not just about changing the discs. It's also about having to change the settings every time. About having to sit through an annoying video of a guy telling me not to steal (" hey, I just bought the damn thing, why the hell are you telling me?!") etc It's about convenience.

When I buy a whole season through my cable provider, I actually pay more than I would if I bought the DVD. The whole point here is that I as a consumer already pay more for something that I like (convenience). If Warner makes me wait longer before I can buy the type of product that I am willing to pay for (: being able to rent the content through my cable provider), I do end up doing something else. Like reading a book or watching something else.

Yes, Warner owns their content. But I as a consumer, own my money. They decide how to release their products. I decide how and when I spend my money. I don't go to theaters and I don't like DVDs. Will I suddenly start going to theaters and start buying loads of DVDs simply because Warner makes me wait x number of months before I can buy their product through a sales channel that I prefer to use? No, during those x months, I spend my money on other products (movies and series I can rent through my cable provider) or I do something else.

100 dumb ass sales reps who defended credit card fraud.

I thought piracy had ZERO impact on sales according to a fair few people on here? So it doesn't matter what they do, they won't lose ANY income, as those who get pirated copies were never going to buy it anyway, or even rent it. Apparently.

Personally I buy every time. I've never rented a DVD in my life.

Beat me to it :thumbsup

I do. All the time.

DJ...

When a company spend an average of 80M$-120M$ budget on a movie, I think they kind of own that movie and therefore, they can do whatever they want with it in order to make the most out of their investment.

Setting predefine windows of realease per media and revenues channels is what any business would define as a good commercial pratices in product life cycle management. Can I remind you that those guys are in the business of maximizing an ROI on an earlier investment, not so much pm pleasing the the customer, even less pleasing the portion of people who are low paying customer. They want to give added value to the one paying top money at first place (Theater customer and DVD buyers), the digital viewers at the long tale and the lowest share of profit by far. By pushing those later down the road, you are in fact giving higher value to the other ones to which you can more easily justify the premium you are asking for. By making 4X more money with the one who buy the DVD than the one who downloads, I think they are in their right of saying "dude, you want to download, fine, but wait for your turn..."

The situation here is that you are a smart tech savy webmaster that generalize his tech skills and personal opinion on the rest of the 99% of average customer out there. You are entitle to your opinion that is based on your own personal experience, but this does not legitimize you to say that these rightful right owners (the studios) are "screwing up" their customer.

By the way, if you are so sure of the concept, why don't you go away, take a loan, shoot for over half a million of content, skipping the the highly profitable DVD phase, put the content both online AND on DVD at the same time, while charging a very high price for download, hope that some affiliate will dare send traffic at your ridiculously low PPS (because you cannot offer more because your ) and try to invest in anti-piracy to prevent those poor offended customer who are downloading pirated version of your content and offering it for free on torrent with the argument that you are screwing them for selling a digital version higher than the DVD at the first place and calling you a dinosaur who missed the digital revolution to justify their logic.

Seriously, go ahead, I'll take notes of the experience...

Bottom line, easy to talk when it's not your money...

Neither I or anyone else here said, "It's not their product and they cannot do what they want with it." This is not the point whatsoever. Of course a company can do whatever they want with their product. I am simply throwing an idea out there, that maybe, just maybe they would have something better. There are ways to increase profit beyond DVD sales with premium price points for new-release content.

They are "Screwing" their potential customers and customers. They are basically telling a whole market segment "fuck you" - people who don't buy DVDs and never will, they get their content via digital means, are more tech savvy and might have even more to spend on content.


There is no real value in owning a DVD for 56-days before people can rent/own it digitally.
Every single person (No, not people who pirate, people who purchase own/rent tons of digital content) I've talked to about this subject believes it's extremely petty that they would make customers wait to be able to rent/own digitally for 56-days.


And yes, everyone has said, "Oh well, I think they know what they are talking about, they are a multi-million dollar studio, and they research these strategies." Ok, I get that point, but sometimes the companies with the big budget aren't always doing things the right way. If this is how people always thought or small startups thought (just playing follow the leader), we wouldn't have successful new companies innovating and doing things differently.

LuckyMax broke it down perfectly for you. read what he wrote again it went right over your head.

I did read his entire post, hence my response.


If the movie studios want to continue being seen as archaic non-customer focused brands, with almost no brand loyalty, yes that is their right. And I think their model will continue to decay over time (just as it has already begun to do) against newer, more innovative methods and constantly changing savvy consumer behavior.

people are accustomed to waiting for movies to come out, this isn't something new and its definitely not screwing over the customer base. If it helps their profitability it helps them continue to spend the big money to make better movies (in theory, doesn't always work out that way). Can you imagine the future of movies if they have to start making cut backs? I like a good low budget film as much as the next guy but if they all had to do that we'd have to resort to bollywood...yikes.

I see trailers for the new hobbit movie already, when is that coming out? next december?? ouch! Not to mention it is a two parter and they will wait another year to release the next one. I don't really feel screwed, i just have to wait for it. It comes with the territory with movie making and watching.

Your too young to remember the "old way". There was once a time when you had to wait years for a movie to be released for the home market, and with TV shows sometimes even decades.

If they put movies the day after or a year after, it's not going to stop people from putting it online and other people from ripping it. You have two different demographics mixed up - the people that are going to buy it don't know how to rip movies online, or don't bother with it.

Yes, and from theater to DVD release used to be 6-months instead of the average 4-months, I'm sure that was "before my time" too. Just because something happened before someone was born or "too young" doesn't mean they are ignorant to it.

This isnt about from the theater-to-DVD, it's the 56-day from DVD-to-digital own/rent, so they can funnel people to Walmart, Target and Best Buy and buy a hard copy disc.

Holding on to the old way is a sure-fire way to garner negative sentiment. Also, just because something "used to be done this way or that way" isn't necessarily the best way to do it nowadays. Consumer behavior does change over time, with technology. Fighting against what is essentially a sea change in how people prefer to consume their entertainment, just doesn't seem like a bright idea in the long haul. Sure, maybe they make a few extra bucks off funneling people to buy the outdated DVD haha.


AS I mentioned before, they have every right, and they will find out soon rather than later when they start actually listening to their customers.

The movie industry has a long history of trying to resist new technology and consumer behavior, because they do not understand it.


http://7.mshcdn.com/wp-content/uploa...nfographic.jpg

And the most recent way they "used to do it"... was to rush the movies to DVD rental within a few weeks.

Now they are going to try something "different". Time moves quickly on the internet...it's like "dog years" Just as I wrote this...7 years went by in internet time. :1orglaugh

Maybe you are stuck in the "past" of the last few years way of doing things. And this is the "new" way.

Come on man...you better catch up with the times! :pimp

Haha :)


I think their "different" way of doing things is always actually the same end game: resisting innovation, new technology and forward moving with consumer behavior.


http://thenextweb.com/insider/2012/0...-from-netflix/






Comments:



http://www.engadget.com/2012/01/10/w...netflix-delay/


There is an overwhelming negative sentiment towards this move that shouldn't be ignored. Ignoring customers and potential customer desires is the antithesis of good marketing and business.