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Old 06-20-2011, 07:01 AM   #1
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Game Changer: Anyone going to jump on a new TDL??

SINGAPORE ? Internet minders voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago.

Groups able to pay the $185,000 application can petition next year for new updates to ".com" and ".net" with website suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts, the Internet Corporation for Assigned Names and Numbers decided at a meeting in Singapore.

"This is the start of a whole new phase for the Internet," said Peter Dengate Thrush, chairman of ICANN's board of directors. "Unless there is a good reason to restrain it, innovation should be allowed to run free."

ICANN's decision culminates six years of negotiations and is the biggest change to the system since ".com" made its debut in 1984. The expansion plan had been delayed largely because of concerns that new suffixes could infringe on trademarks and copyrights.

Rest of the story:
http://news.yahoo.com/s/ap/20110620/...t_domain_names
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Old 06-20-2011, 07:03 AM   #2
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I fear that the only thing this will change is getting a specific TDL blocked faster.

And once one has been blocked others will be as well.
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Old 06-20-2011, 07:06 AM   #3
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WOW this could be the .XXX killer.....
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Old 06-20-2011, 07:07 AM   #4
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This is actually the biggest news that has come in years.....
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Old 06-20-2011, 07:07 AM   #5
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I personally think it now makes dot xxx much less powerful, because no doubt within no time will we see dot sex, dot porn, dot adult, etc...
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Old 06-20-2011, 07:11 AM   #6
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There will always be people who think they can get success on the
internet if only they had that perfect name.

Those people will buy these names and then do nothing.

The "domain rush" is over, only chumps are still trying to play that game.
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Old 06-20-2011, 07:13 AM   #7
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The "domain rush" is over, only chumps are still trying to play that game.
This opens a whole new field of play.
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Old 06-20-2011, 07:15 AM   #8
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There will always be people who think they can get success on the
internet if only they had that perfect name.

Those people will buy these names and then do nothing.

The "domain rush" is over, only chumps are still trying to play that game.
Agreed.. the most valuable brands are ones that are not premium names but super brands built on bullshit made up names like Google, Yahoo!! etc.....

Whats in a name? Not much unless you know what youre doing.... look at sex.com!!!!!!
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Old 06-20-2011, 07:16 AM   #9
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Old 06-20-2011, 07:16 AM   #10
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This opens a whole new field of play.
But only chumps will be playing.

None of those names are going to be worth a crap for type-in traffic until
someone "breaks the domain open" by building a very popular site.
A popular site that they could build easier on .com.
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Old 06-20-2011, 07:16 AM   #11
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this is interesting and will change a lot of domains, only if they give nice prices
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Old 06-20-2011, 07:46 AM   #12
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who will get .gfy
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Old 06-20-2011, 07:51 AM   #13
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WOW this could be the .XXX killer.....
well I would say that this would greatly diminish any value the .XXX sTLD may have had unless .XXX usage becomes mandated by law. Is that on ICM's agenda?
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Old 06-20-2011, 07:55 AM   #14
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I personally think it now makes dot xxx much less powerful, because no doubt within no time will we see dot sex, dot porn, dot adult, etc...
I don't think this is a game changer for the industry, but it completely makes .xxx irrelevant.
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Old 06-20-2011, 08:44 AM   #15
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what Rochard said, the moment it becomes mandatory though for the porn business well that is another story.
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Old 06-20-2011, 08:49 AM   #16
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what Rochard said, the moment it becomes mandatory though for the porn business well that is another story.
yes BUT even with the remote possibility of mandatory adult tld, if we see .porn, .sex etc emerging this will mean one thing.
CHEAPER domains, competition will drive down the prices severely and .xxx will still eat shit when people are buying the others.
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Old 06-20-2011, 08:53 AM   #17
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This has been coming for a long time. Not only tld's but foreign langage tld's as well which will be interesting.

The strange thing with companies buying .brand would be, what do you put before the .? www? no one uses www anymore...hmm brand.brand?

For those who want to purchase a tld and sell domains under it, there are many more expenses and steps they need to go through to do so. Its a very lengthy process which takes years.

I think the foreign language tld's will be the big changer to the internet as a whole. Western language has dominated the net since its inception but now that characters can be used fully utilized, it will be interesting to see how it changes the internet lanscape.
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Old 06-20-2011, 08:57 AM   #18
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i'm about $185k short for my own TLD
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Old 06-20-2011, 09:00 AM   #19
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who cares all those crappy tld's came and went. in the age of facebook domains mean less and less.
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Old 06-20-2011, 09:03 AM   #20
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This has been coming for a long time. Not only tld's but foreign langage tld's as well which will be interesting.

The strange thing with companies buying .brand would be, what do you put before the .? www? no one uses www anymore...hmm brand.brand?

For those who want to purchase a tld and sell domains under it, there are many more expenses and steps they need to go through to do so. Its a very lengthy process which takes years.

I think the foreign language tld's will be the big changer to the internet as a whole. Western language has dominated the net since its inception but now that characters can be used fully utilized, it will be interesting to see how it changes the internet lanscape.

product.brand

IE

movies.disney
fruitloops.kellogs
iphone.apple
gameofthrones.hbo
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Old 06-20-2011, 09:06 AM   #21
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One more quirk of the new domains: I'm told by a reliable source that they'll be differentially priced from the get-go -- that is, of the domains that you can buy (not .SONY, but maybe .LONDON), you'll pay more for registering common words than for nonsense strings, shorter words may cost more than longer ones, etc. Rather than providing a windfall to the people who grab the largest number of potentially lucrative identifiers, the domain registrars will use auction mechanisms and other pricing schemes to price their virtual goods out of the gate. Of course, with 400-800 new generic top-level domains, the artificial scarcity that made sex.com and so forth so valuable will be largely obliterated, which may take the prices down a peg or two.
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Old 06-20-2011, 09:08 AM   #22
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I don't think this is a game changer for the industry, but it completely makes .xxx irrelevant.
I think its effects will be on the entire internet think about the options football.sports, sunglasses.fashion, wizzo.facebook, sports.bets, tits.porn, etc... I think it will make the value of dot com much less in coming years.
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Old 06-20-2011, 09:50 AM   #23
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One more quirk of the new domains: I'm told by a reliable source that they'll be differentially priced from the get-go -- that is, of the domains that you can buy (not .SONY, but maybe .LONDON), you'll pay more for registering common words than for nonsense strings, shorter words may cost more than longer ones, etc. Rather than providing a windfall to the people who grab the largest number of potentially lucrative identifiers, the domain registrars will use auction mechanisms and other pricing schemes to price their virtual goods out of the gate. Of course, with 400-800 new generic top-level domains, the artificial scarcity that made sex.com and so forth so valuable will be largely obliterated, which may take the prices down a peg or two.
Sounds like the system they use here for selling car number plates.

Ones that just look like random letters and numbers are a base price.

Soon as they start to vaguely resemble a real word they are picked out and priced higher. Then the ones that actually match a word are selected out of the ordinary registration system and auctioned.
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Old 06-20-2011, 09:54 AM   #24
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will increase the value on .com exponentially.

foreign language thing is much more of a news item as far as "game changing"
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Old 06-20-2011, 10:33 AM   #25
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Lawley has to be pissed.
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Old 06-20-2011, 10:56 AM   #26
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I assume those with the bankroll will try and register .con, .xom etc. for the type-ins.
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Old 06-20-2011, 10:59 AM   #27
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The beauty of ".com" is that when you tell someone your domain name they
don't have to remember the TLD.

If someone forgets a TLD then they will try ".com" first.
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Old 06-20-2011, 12:43 PM   #28
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I can see this working for cities who'll spend taxpayers money to secure the own tlds -

***.wethinkwerenewyork.toronto
***.canadasleakinganus.vancouver
***.welikefish.halifax
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Old 06-20-2011, 12:46 PM   #29
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Lawley has to be pissed.
yup. his window to sell domains just went out the window.

within a year you'll probably see .sex .adult .porn and many more. .gay

he must be pissed.
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Old 06-20-2011, 12:48 PM   #30
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The beauty of ".com" is that when you tell someone your domain name they
don't have to remember the TLD.

If someone forgets a TLD then they will try ".com" first.
it will take years before most of the population knows about any other TLD then .com
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Old 06-20-2011, 01:01 PM   #31
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WOW this could be the .XXX killer.....
Somebody ban this tool.
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Old 06-20-2011, 01:07 PM   #32
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This opens a whole new field of play.
Totally does, although its a rather large investment to get a new one registered just for the fun of it
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Old 06-20-2011, 01:16 PM   #33
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within a year you'll probably see .sex .adult .porn and many more. .gay
That would be outstanding.

With each of these tld's owned by seperate, private companies. With their own rules dealing solely with pornography.

Competition is good!
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Old 06-20-2011, 01:17 PM   #34
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And this will help online sales how?
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Old 06-20-2011, 01:50 PM   #35
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And this will help online sales how?
I believe it is called branding.

I was thinking about this last night. It is inevitable that eventually the Internet is going to have some kind of "categories" for the simple fact that there are only so many combinations of letters available. Just like big cities like LA used to be in the 213 area code and there were enough numbers available that the 213 area code could also include the San Fernando and San Gabriel Valleys, the airport are, mid-cities, South Bay, Long Beach and the Santa Monica/West LA area.

Because of the explosion in population and even more telephone numbers they had to start breaking these up and putting them in new area codes. The number of domains out there increases daily, so to allow new TLD's only seems to make sense. Besides, after the millions Lawley spent to get .xxx passed I find it extremely amusing that his competitors can get in for <$200k.
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Old 06-20-2011, 01:53 PM   #36
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I believe it is called branding.

I was thinking about this last night. It is inevitable that eventually the Internet is going to have some kind of "categories" for the simple fact that there are only so many combinations of letters available. Just like big cities like LA used to be in the 213 area code and there were enough numbers available that the 213 area code could also include the San Fernando and San Gabriel Valleys, the airport are, mid-cities, South Bay, Long Beach and the Santa Monica/West LA area.

Because of the explosion in population and even more telephone numbers they had to start breaking these up and putting them in new area codes. The number of domains out there increases daily, so to allow new TLD's only seems to make sense. Besides, after the millions Lawley spent to get .xxx passed I find it extremely amusing that his competitors can get in for <$200k.
well you can get your own tld for that amount but if you want to sell domains from that tld its a whole different ballgame.

at the very least they should of made it so .brand or just typing brand will work, instead you have to type something before the . which makes it seem very awkward.
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Old 06-20-2011, 01:54 PM   #37
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It's hard to say what the implications of this will be at this point. Will the people who created the TLDs be able to regulate them? If there end up being thousands of these, how will they be sold - through traditional registrars or something else?
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Old 06-20-2011, 02:24 PM   #38
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The "domain rush" is over, only chumps are still trying to play that game.
My thoughts exactly when I heard about it yesterday.
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Old 06-20-2011, 02:27 PM   #39
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most big domainers seem to be dumping their inventory.
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Old 06-20-2011, 02:29 PM   #40
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What's really funny is all the money that the people behind .xxx have spent over the years trying to get it passed against the objection of the entire adult industry.

And now they finally WON!

Only to have every domain name imaginable now open for business a couple of weeks later! BWAAAAAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

They could have done nothing at all and .xxx would still exist as of this ruling! LOL!

What a bunch of dumb motherfuckers! And they deserve to lose every goddamn penny they put in to this.
NOBODY is going to be paying them the overpriced fee they wanted for .xxx I'd rather use .porn or .sex if I wanted to be stupid.

I think I'll stick with .COM
All the rest of that bullshit is worth about as much as .name lol

Now that I think of it though, .LOL would be pretty cool!
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Old 06-20-2011, 02:44 PM   #41
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The part that I think might put a damper on the breadth of interest in this, if not the depth of interest: the $185,000 is an "evaluation fee."

Even if you withdraw your application before a decision on your application is reached by ICANN, you may see as little as 20% of that $185k fee come back your way, depending on when you rescind your application.

From the "Applicant Guidelines:"

Quote:
Refunds -- In certain cases, refunds of a portion of the evaluation fee may be available for applications that are withdrawn before the evaluation process is complete. An applicant may request a refund at any time until it has executed a registry agreement with ICANN. The amount of the refund will depend on the point in the process at which the withdrawal is requested.
Setting aside the "in certain cases" caveat (which is troublesome by itself, IMO), the document goes on to explain that if you withdraw your application within 21 calendar days from the issuance of a GAC Early Warning, you get 80% of your $185k back.

If you wait until you receive some manner of meaningful response from ICANN (and it will be far from a definitive yes/no) with respect to your application, after ICANN has posted the applications but before they have published their Initial Evaluation results, your refund amount drops to 70% of the evaluation fee.

Wait a step longer, until after ICANN has published the Initial Evaluation results, and your refund drops to 35%. (This is the stage in which you start to get a better idea if your application is going to get anywhere and you're already in for $120,250.00 just by reaching it.)

The last stop on the refund train is after you have completed the Dispute Resolution, Extended Evaluation and/or String Contention Resolution phases, at which point you can back out and still get 20% of your $185k back.

If you enter into a registry agreement with ICANN, and find a deal-killer through the contract negotiations process, then you get nothing back from your application fee. That arguably makes sense, though, and my hunch is that anybody who gets this far is very unlikely to back out, anyway. (It's also pretty consistent with how the process for sTLDs has worked in the past.)

The bottom line is that to even be considered as an applicant, you have to fork over at least $37k that is never coming back to you, and you won't even be close to knowing whether you will eventually be rewarded with the TLD you seek until you have seen another $83,250.00 flow from your 'deposit' into the ICANN coffers.

Given all that, I think it's safe to say that this is going to be a possibility limited to companies and individuals who have fairly significant resources to commit to the possibility of owning a gTLD, and well outside the reach of the "casual speculator," for lack of a better term.
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Old 06-20-2011, 02:48 PM   #42
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the point of triple xxx is to get all porn sites moved to there then also all billing as well.

that's why they are in washington and even stated as much.

it is obvious. this development has nothing to do with xxx really.
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Old 06-20-2011, 03:10 PM   #43
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the point of triple xxx is to get all porn sites moved to there then also all billing as well.

that's why they are in washington and even stated as much.

it is obvious. this development has nothing to do with xxx really.
Then they are going to have to start defining "porn". And then you get right back to free speech again.

Is a live cam show "porn"? How about solo nude glamour type model sites?

How about foot fetish sites with no nudity? Or dirty stories with no pics. Or anime?
LOL! This shit ain't gonna be as cut and dried as the greedy bastards and bastardettes behind .xxx thought.

And now this new development makes their brain child even more worthless.
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Old 06-20-2011, 03:14 PM   #44
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Old 06-20-2011, 03:21 PM   #45
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Then they are going to have to start defining "porn". And then you get right back to free speech again.

Is a live cam show "porn"? How about solo nude glamour type model sites?

How about foot fetish sites with no nudity? Or dirty stories with no pics. Or anime?
LOL! This shit ain't gonna be as cut and dried as the greedy bastards and bastardettes behind .xxx thought.

And now this new development makes their brain child even more worthless.
what is adult or 18+ is pretty much defined by every large website and advertising platform out there already. it's not rocket science.

in the end, it's whatever your government says it is, and that's why xxx is in washington. it's not for the weather.
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Old 06-20-2011, 03:31 PM   #46
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what is adult or 18+ is pretty much defined by every large website and advertising platform out there already. it's not rocket science.

in the end, it's whatever your government says it is, and that's why xxx is in washington. it's not for the weather.
I know what they are trying to do...but no, you can't define "porn" like you are thinking.
Yes, you can say something is for mature audiences...but I'm telling you that the second they try that shit you will have sites like MetArt screaming bloody murder that they are NOT porn and are "art".

And anime? The Supreme Court even ruled that you can draw pics of characters that appear to be children involved in sex acts. Because it's not "porn".

And foot fetish? How in the hell can they even say that a picture of a girls toes is even for mature only audiences?

No, you're being way too simplistic about this. You're just going to have to face facts...the people behind .xxx fucked up. And now we can all gloat about it and laugh at them. But don't worry, it's fun! Kinda like laughing at gideongallery.
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Old 06-20-2011, 04:02 PM   #47
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what is adult or 18+ is pretty much defined by every large website and advertising platform out there already. it's not rocket science.

in the end, it's whatever your government says it is, and that's why xxx is in washington. it's not for the weather.
If you're interested in reading a pretty extensive analysis as to why zoning laws probably cannot be applied to the Internet, read this transcript of testimony given to Congress during the COPA hearings back in 2000.

If the name of the person testifying (Robert Corn-Revere) sounds familiar to you, that's probably because he has been retained by ICM Registry.

So.... here you have the attorney for ICM, who many people believe are gearing up to lobby Congress to make .XXX mandatory, giving reasons to Congress why any attempt to 'zone' the web in such a fashion most likely violates the First Amendment.

Small world, eh? ;-)
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Old 06-20-2011, 04:07 PM   #48
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Old 06-20-2011, 04:13 PM   #49
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what is adult or 18+ is pretty much defined by every large website and advertising platform out there already. it's not rocket science.

in the end, it's whatever your government says it is, and that's why xxx is in washington. it's not for the weather.
The United States Govt is going to give the entire distribution of pornography to one company? Along with allowing them to extort legit businesses to registrar their domains?

Really?

This lobby will try, but doubt they can afford all the Senators to support such a bizarre, disgusting decision like this.
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