I think this is where some business sense comes in. If this were my company not only would I eat all the shipping fees in this case but unless the customer was definitely at fault (and perhaps even then) I would also eat the annual fee as well.
The customer already has several thousand in his account. Do the math. What do you think this customer will possibly be worth in profit over say the next five years? 10% of the 3k he has in there already covers all of those fees alone. It's almost common sense here. And this is disregarding the publicity factor.
I like Ruth overall she has been pretty professional in the past but I would hope whoever is responsible for these bad decisions will reconsider.
The customer already has several thousand in his account. Do the math. What do you think this customer will possibly be worth in profit over say the next five years? 10% of the 3k he has in there already covers all of those fees alone. It's almost common sense here. And this is disregarding the publicity factor.
I like Ruth overall she has been pretty professional in the past but I would hope whoever is responsible for these bad decisions will reconsider.


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