Can someone please tell me if the ratio is based on the Total clicks or Unique clicks versus signups? In other words say you have this:
Total Clicks: 820
Unique Clicks: 666
Total signups: 9
What is the ratio? 1/91 or 1/74 or what?
Total Clicks: 820
Unique Clicks: 666
Total signups: 9
What is the ratio? 1/91 or 1/74 or what?