Noobish Question: Traffic Productivity

[hausarzt]

Time for a noobish Question:

When Webmasters ask for a Traffictrade, I sometimes see Rules like
"asking 60% productivity".

What does that mean?
I know Ins,Outs,Raw ect....
But what is that %-Productivity about?

[Zeiss]

Check in a the dictionary at your local library...

[hausarzt]

It's almost the same Word and i know it. But it just makes no Sence to me...

[Zeiss]

Make sure you also check the word sense in the same dictionary.

[xxxtubers]

These are the visitors who use your site, the users who generate a click, 60% productivity means 60 of 100 users you send have to generate a click, the higher the productivity the better the traffic.

[hausarzt]

Got it, thank you :-)

[cruxop]

xxxtubers has it absolutely right.

They say "productivity" but what they really mean is an inverse of the "bounce rate". So 60% productivity = 40% bounce rate.