quick adwords question

[polish_aristocrat]

what's the definition betwen [ ] and " " in adwords campaigns?

can someone give some example, pls?

thanks in advance

[Deej]

Difference?

[polish_aristocrat]

omg yeah, difference

not sure what happened to me, doing too many things at once

[Alky]

"" is to match the phrase ... like
"blue widgets" would also be show when someone searches for "large blue widgets"

[blue widgets] is exact so only shown on blue widgets search

[polish_aristocrat]

"" is to match the phrase ... like
"blue widgets" would also be show when someone searches for "large blue widgets"

[blue widgets] is exact so only shown on blue widgets search

ah ok, makes sense

thanks

[Alky]

FYI you can also do both:

"blue widgets"
[blue widgets]

in a adgroup ... different cpc usually

[the indigo]

what is the difference between "blue widgets" and blue widgets then?

[jigg]

[blue widgets] - exact match, ad triggers when user typed blue widgets and nothing else

"blue widgets" - phrase match, ad triggers when someone types blue widgets plus other words in the search query

blue widgets - broad match, ad triggers any search query by user as long as words blue and widgets are present