Average CTR in adwords

[Davy]

What should I expect as a CTR in google adwords?
My ads are at a few percent each. Many keywords are even under one percent.

I am just starting out with adwords.
Are those figures normal or do I have to change my ads?

[Vick!]

It depends on many factors, major one is number of competitors and of course your ad.

Average is 1.5-2% .. 4% is counted as quite good. And whether you need to change/improve ad or not, there is no hard and fast rule, keep changing until you get highest using your resources (brain, $$$) .. and stop it, when you think you are satisfied with ROI.

[Davy]

Thank you, Vick.