Will Mobile Advertising Really Work?

[abyss_al]

"Get ready for advertising on your cell phone. According to AOL CEO Randy Falco the mobile advertising market could be worth $5 billion in the next five years. Is this just a move to defend AOL's decision to buy Third Screen Media? And does mobile advertising really have a chance?"

FULL STORY HERE - good read

"What do you think? Will mobile advertising become a $5 billion market? Or will it flop?"

[AmeliaG]

Hmm, a few business mags just had big features on that too. I guess somebody is set to push mobile adverts.

[Pornwolf]

It will eventually. No time soon.

I'm sure you read www.fiercemobilecontent.com www.mobilecrunch.com and www.moconews.net as I do. You see the projections then you also see the sobering realities on the lack of uptake in the market.

The market is over hyped but there's a lot of suckers with big checkbooks ready to buy whatever is targeting the market right now.

The reality is this, mobile ads will only truly count on mobile search engines and carrier portals. Unlike the web people aren't really happy to click a banner on a wap page to leave a mobile site that they already had to click too many times to get in the first place.

[abyss_al]

Hmm, a few business mags just had big features on that too. I guess somebody is set to push mobile adverts.

allllll in do time

[Angelo22]

It will surely be annoying receiving advertizing messages

[Pornwolf]

Hey Al, check out this recent conversation between a few NY based mobile ad upstarts in the biz.

http://www.nextny.org/wiki/show/nextMadisonAve

[ozmatt]

It will eventually. No time soon.

I'm sure you read www.fiercemobilecontent.com www.mobilecrunch.com and www.moconews.net as I do. You see the projections then you also see the sobering realities on the lack of uptake in the market.

Thanks for the links! just the kinda sites I am looking for. Got a few sms businesses in the works.

Matt

[fetishblog]

At least my cell provider allows me to block text messages from people I don't want to hear from. =)

[d00t]

theres no money in mobile products

[Michaelious]

Of course it will happen and the next thing you know they'll find a way to advertise straight into your brain...

[LiveDose]

It pisses me off when Sprint sends alerts to my phone.

Next time it happens I should crash my car and then sue them for negligence...

[Pornwolf]

At least my cell provider allows me to block text messages from people I don't want to hear from. =)

I hear those complaints from people overseas all the time.

Over there it only costs money to send texts, not to receive them so advertisers (or spammers) text blast hundreds of people at a time.

Over here in the US text messages cost money to send AND receive so unless you really want to piss people off you don't send them unsolicited text offers.

That stops spam but it also stops a lot of other cool services as well.

[abyss_al]

Hey Al, check out this recent conversation between a few NY based mobile ad upstarts in the biz.

http://www.nextny.org/wiki/show/nextMadisonAve

thnx

theres no money in mobile products