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Yahoo Renews With Google, Changes Results
After months of speculation, Yahoo announced last week that it has renewed
its relationship to use Google's results as part of its search listings. In
addition, Yahoo made a substantial change to end its historic barrier
between human-powered and crawler-based search results. The article below
provides full details about how Yahoo is now essentially powered by Google.
However, not yet added is some additional information I've received from
Google, so I'll give that to you now, in bullet points:
+ The Yahoo.com deal involves only Google's editorial listings
+ No news on whether AdWords will be picked up on any non-US Yahoo sites.
"Nothing to announce at this time, but we'd like to provide search
monetization services to all of our partners," said Google spokesperson
David Krane.
+ Yahoo is paying Google on a per query basis. Yahoo also says that Google
is guaranteed a certain level of search volume.
+ Yahoo did not increase its stake in Google as part of the deal.
+ Yahoo's directory will not be integrated into Google or replace Google's
use of the Open Directory as part of the deal.
+ Google will not be working on the new Yahoo shopping search service that
Yahoo has said will be coming.
Also, I've seen a number of articles and comments that Google is no longer
credited on Yahoo's search results page. As a matter of fact, Google is now
actually far more credited than ever before.
Now at the bottom of ALL web searches at Yahoo is the text "Search
Technology provided by Google." Prior to the deal, Google was only
mentioned on the pages it provided if Yahoo found no matches of its own --
what I'd estimate to be one-third of Yahoo's web search queries. Having
said this, Google is clearly less visible in that it has no logo presence
nor hyperlink leading to its site.
After months of speculation, Yahoo announced last week that it has renewed
its relationship to use Google's results as part of its search listings. In
addition, Yahoo made a substantial change to end its historic barrier
between human-powered and crawler-based search results. The article below
provides full details about how Yahoo is now essentially powered by Google.
However, not yet added is some additional information I've received from
Google, so I'll give that to you now, in bullet points:
+ The Yahoo.com deal involves only Google's editorial listings
+ No news on whether AdWords will be picked up on any non-US Yahoo sites.
"Nothing to announce at this time, but we'd like to provide search
monetization services to all of our partners," said Google spokesperson
David Krane.
+ Yahoo is paying Google on a per query basis. Yahoo also says that Google
is guaranteed a certain level of search volume.
+ Yahoo did not increase its stake in Google as part of the deal.
+ Yahoo's directory will not be integrated into Google or replace Google's
use of the Open Directory as part of the deal.
+ Google will not be working on the new Yahoo shopping search service that
Yahoo has said will be coming.
Also, I've seen a number of articles and comments that Google is no longer
credited on Yahoo's search results page. As a matter of fact, Google is now
actually far more credited than ever before.
Now at the bottom of ALL web searches at Yahoo is the text "Search
Technology provided by Google." Prior to the deal, Google was only
mentioned on the pages it provided if Yahoo found no matches of its own --
what I'd estimate to be one-third of Yahoo's web search queries. Having
said this, Google is clearly less visible in that it has no logo presence
nor hyperlink leading to its site.