Mastering Google AdWords

[Turboface]

I've been experimenting lately with Google AdWords. I've read their site all over and even viewed their Flash tutorials like Optimization Tips. They have been helpful but I still know I'm missing some major things here.

At first I was number one in most all of my primary keywords, but I was paying thru the nose and it wasn't paying off, so I started adding, managing, and optimization additional targeted keywords. I am now at a point that I am not getting enough clicks (or even impressions). I think it may be due to (and this is right from the AdWords site) they display keywords that have a higher click-thru ratio more often that ones with a lower ratio. Well, I guess this makes sense from a business point of view (their business, not mine).

Do any of you guys have any tricks, links, or advice on helping me really get a hand on this and increase my ROI here?

[MrJackMeHoff]

Quit now your wasting your time

[suesheboy]

I get way less clicks now BUT I am making WAY more money.

Problem is I can't buy enough clicks on words that pay off for me.

There is just not enough open inventory on the words I want and plenty of the words that cost too much based upon their conversion value.

[David!]

Mastering AdWords is an art, but once you understand it, then you can make bank with minimum work

Too bad they don't allow to carry adult ads in AdSense

[Turboface]

One thing of importance I have noticed when reading thru everything they have on their site, I see that the more keywords you are bidding on that appear in you actual title and ad, the more you get favored.

[Theo]

Originally posted by PussyMan

Too bad they don't allow to carry adult ads in AdSense

And will never happen. Better for the advertisers.

[Turboface]

Thanks for the overwhelming reply here. I suppose that none of you guys use AdWords, eh?

[Steen2]

Originally posted by PussyMan
Mastering AdWords is an art, but once you understand it, then you can make bank with minimum work

Too bad they don't allow to carry adult ads in AdSense

Uh, you can advertise porn sites..

[Turboface]

Originally posted by Steen2
Uh, you can advertise porn sites..

He's just talking about AdSense wich is just a part of AdWords.

[Turboface]

Anyone else with any advice here?

[johndoebob]

-No pages through the google network (adsense), just google search, you can disable it (too many lowtech fraud, less relevance etc.).

-Accurate description including price (will save you lots of money)

-Don't bid for the top spots, it's wasted money

-Don't waste your money on the big keywords in your category (if they exist) before you know what you're doing.

Success - depends, after some trial and error big profit for an online shop and loss for a mainstream gay paysite (didn't convert for whatever reason) discontinued after wasting 50 bucks.

[Tat2Jr]

Thanks for the tips johndoebob!

[taboo_dude]

Turbo,

While it is true that google gives more exposure to the higher ctr ads, it is up to you to get your ctr ratio higher.

1. Use fewer adwords, take your top ten adwords and start from there.
2. Once you have the ten you want to focus on, work on your creative for those ads.

For example, your currently top performer could be

Adword:
"adword optimization"

Your current ad:
" TurboFace.com
The best place on the net to get expert advice on Google adwords"

It is resulting in 2000 impressions a day, with a CTR ratio of 1%, with a roi of 25%

Now take that same ad and work with it for better results.

same adword:
"adword optimization"

Your changed ad:
" TurboFace.com
2 years experience in optimizing google adword campaigns. 1 Week FREE in consulting."

This time the adword results in the same 2000 impressions but the ctr jumps up to 3% thus resulting in a higher number of impressions in the future. Not to mention increasing your roi.

That is first thing you should do. The next should be to use Dynamic title placement as well as geotargeting.

I would explain the last two but I need to get back to work.

Good luck

[Rinaldo]

Im shocked you guys went into such detail... aren't these the secrets to your line of work?

[johndoebob]

Originally posted by Platinum Rinaldo
Im shocked you guys went into such detail... aren't these the secrets to your line of work?

I'm just promoting my own stuff with Adwords, if it's about affiliate programs (mainstream or adult) the keywords are already very saturated and the bids very high, nothing for beginners anymore, beside you got your own projects on unsaturated keyword areas.

[Theo]

From my personal experience...using prices doesn't work that great for both adult and mainstream campaigns.

[teleblade69]

and when you are selling something through adwords like an advertisent of an webcam program, you have to mention the cost like:

Hottest webcams

See naked teens getting naked for 24$ / month or a 3,95$ 3 day trial.


You will get less clicks (because they know they have to pay)
BUT the people who click are looking for a webcam program where they have to pay (and not teens looking for free sex cams)


Greetz


tb

[teleblade69]

btw I also use google adwords campaigns for my SEO


choosing the best keywords in SEO is done with adwords (and other secrets ;) )




tb

[johndoebob]

Originally posted by Soul_Rebel
My personal experienced has showed that using prices doesn't work that great for both adult and mainstream campaigns.

It worked great for me with one of my online shops.

One sale costs me less than 0.50$ and those who aren't really willing to pay that price don't click anymore since I added a price.

It always depends on what you want to advertise.

If it's about adult you got to make them horny and just offer a good tour + decend pricing on the join page.

[johndoebob]

Originally posted by teleblade69
and when you are selling something through adwords like an advertisent of an webcam program, you have to mention the cost like:

Hottest webcams

See naked teens getting naked for 24$ / month or a 3,95$ 3 day trial.


You will get less clicks (because they know they have to pay)
BUT the people who click are looking for a webcam program where they have to pay (and not teens looking for free sex cams)


Greetz


tb

There are enough free to join webcam sponsors out there.

[teleblade69]

okay but Quality you have to pay and believe it or not but every day their are people paying for webcam sex


I have a small campaign with webcams in adwords and i have a 750+ $ profit a month but hey you don't have to follow my tips it is just my experience.


last month (sep 2004):

COSTS :

- adwords : 157 $

PROFIT :

- sales on wecam site : + 950 $



and then I also have a few other adword campaign who have more profit than that (but i can't give exact numbers of that because their is also SEO involved)



greetz



tb

[johndoebob]

Originally posted by teleblade69
okay but Quality you have to pay and believe it or not but every day their are people paying for webcam sex


I have a small campaign with webcams in adwords and i have a 750+ $ profit a month but hey you don't have to follow my tips it is just my experience.


last month (sep 2004):

COSTS :

- adwords : 157 $

PROFIT :

- sales on wecam site : + 950 $



and then I also have a few other adword campaign who have more profit than that (but i can't give exact numbers of that because their is also SEO involved)



greetz



tb

I think you got me wrong.

I mean those sites like streamray, ifriends etc. that you can join for free but you have to pay per minute if you want a live show from a girl.

And you can advertise those with the join price (join for free) and get enough joins that pay later.

[bigdog]

just hope that no one is hitbotting you on the keywords you select

[teleblade69]

oh yeah !


But I advertise on adwords with a dutch webcamsex site where you have to pay per minute and it converts like hell.

average minutes a day = 150

I get 0,15?/minute

thats +- 22,5? / day

----------------------------------------

+- 60 adwords clicks /day

I pay 0,1$ /click

thats +- 6$ / day



Profit : 495? / month (even more because $ < ? )


This numbers are average !


tb

[teleblade69]

Originally posted by bigdog
just hope that no one is hitbotting you on the keywords you select

what do you mean bigdog?



tb

[taboo_dude]

Originally posted by Platinum Rinaldo
Im shocked you guys went into such detail... aren't these the secrets to your line of work?

I am a firm believer that what comes around goes around. I try to help out whenever I can, I know it will eventually get back to me in due time.

Yes it was detailed but at the same time it wasn't anything anyone couldn't find out somewhere else with some good searching skills.

We also have built the tools needed to track the effectiviness of online campaigns. Whether it be banner, cpc, email, in house, customer retention, sponsors, affiliate programs, advertisers, (per lead, per sale, per click or hybrid)

We also have RPM, RPA, desired CPA and more.

It pays us to share some knowledge every know and then

[Theo]

taboo_dude, what's your mainstream version of the affiliate script? I cant remember the domain.

[BradM]

Yeah never bid on the top keyword. Honestly I find best results when I am 4th or 5th believe it or not.

Because after visiting a few sites they may make an impulse buy on the later ad.

[taboo_dude]

Originally posted by Soul_Rebel
taboo_dude, what's your mainstream version of the affiliate script? I cant remember the domain.

Our mainstream affiliate tracking service is called affiliatetracking.net, the product I was describing is called ROIAdvantage.

ROIAdvantage

Stepping out for a few, later

[Halcyon]

Originally posted by taboo_dude


While it is true that google gives more exposure to the higher ctr ads, it is up to you to get your ctr ratio higher.

1. Use fewer adwords, take your top ten adwords and start from there.
2. Once you have the ten you want to focus on, work on your creative for those ads.

For example, your currently top performer could be

Adword:
"adword optimization"

Your current ad:
" TurboFace.com
The best place on the net to get expert advice on Google adwords"

It is resulting in 2000 impressions a day, with a CTR ratio of 1%, with a roi of 25%

Now take that same ad and work with it for better results.

same adword:
"adword optimization"

Your changed ad:
" TurboFace.com
2 years experience in optimizing google adword campaigns. 1 Week FREE in consulting."

This time the adword results in the same 2000 impressions but the ctr jumps up to 3% thus resulting in a higher number of impressions in the future. Not to mention increasing your roi.

That is first thing you should do. The next should be to use Dynamic title placement as well as geotargeting.

I would explain the last two but I need to get back to work.

Good luck

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