... guys to make this one easy ... it all depends on the scrubbing ... the less your processor scrubs ... the more signups you´ll make ... beside that, they are all the same. that easy ...
funkmaster, do you have any experince with Jettis? It doens´t seem like so many paysite owners uses them, weird considering their much better stats than fx. ccbill/ibill/epoch bla bla..
Originally posted by funkmaster ... guys to make this one easy ... it all depends on the scrubbing ... the less your processor scrubs ... the more signups you´ll make ... beside that, they are all the same. that easy ...
WRONG.
It's now how much your processor scrubs but how well they scrub. Scrubbing for the wrong things is just as bad as not scrubbing at all, since it leads to fraud and excessive chargebacks.
Currently Visa, and soon to be Mastercard, is looking at transactions on a per URL basis, and I wouldn't be surprised in the next 6 months if Visa, and perhaps MC, don't start telling the PSPs that they cannot process transactions for URLs that have high chargebacks and or credits.
Someone with a near zero chargeback ratio, as a PSP, IS scrubbing too hard. But you also have to keep the amount of cb's well below the allowed limits, since those are subject to change at any time, without much notice. Just last year for instance, Visa went to 2.5%, down from 5%, and MC went to 1%, down from 2.5%.
Chargebacks are also measured in two ways by the cc's -- number of transactions and dollar amount of transactions.
Thus a 1% cb rate on transactions can be more or less on dollar amount, depending on what you are processing and the price point it covers.
xxxtera, sorry until today I haven´t had any expirience with jettis ...
... another things is, that a processor does not scrub all clients the same way. obviously the bigger a client is the less he get´s scrubbed. try yourself and send all you jointraffic to the ARS joinform for a couple of days ... than send this traffic through your own joinform using the same processor that ARS is ... you´ll be probably looking at less signups ...
kimmy: .. let me correct "the better a processor scrubs the more signups you´ll make".
so far so good funkmaster -- except for one thing --
larger programs don't necessarily get lower scrubbing. They tend to have most of their traffic coming thru their resellers which means a higher fraud, chargeback and credit percentage right off the bat.
Remember that MC and Visa don't care how big an account is if they are over the cb limit.
Originally posted by funkmaster try yourself and send all you jointraffic to the ARS joinform for a couple of days ... than send this traffic through your own joinform using the same processor that ARS is ... you´ll be probably looking at less signups ...
Oh yeah, perhaps ARS has a much better tour than the own join form one...
Comment