Overture

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  • X37375787
    • Jul 2026

    #1

    Overture

    For those running campaigns on both adwords and overture, how does it perform? Worth the time?

    I have success on adwords, and thinking of trying out overture for a change. The 10 cent per click minimum should not be a big issue, if the traffic performs similarly to adwords.
  • WiredGuy
    Pounding Googlebot
    • Aug 2002
    • 34512

    #2
    The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.

    WG
    I play with Google.

    Comment

    • X37375787

      #3
      Originally posted by WiredGuy
      The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.

      WG

      Very interesting, thanks for the input.

      Comment

      • johnbosh
        Confirmed User
        • Aug 2002
        • 8965

        #4
        Originally posted by WiredGuy
        The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.

        WG
        thats a really buig help

        Comment

        • EviLGuY
          So Fucking Banned
          • Apr 2003
          • 12745

          #5
          Yeah I dont do nearly as well on Overture or the other PPC engines as I do on Google.

          Lot of them are selling clicks that dont even come from searches, just a bunch of keywords on a page shown to people.

          Hurts the quality I think.

          Comment

          • WiredGuy
            Pounding Googlebot
            • Aug 2002
            • 34512

            #6
            I also forgot to mention, Overture is a pain to get any keywords listed/approved. But once you do get it approved, its pretty easy sailing from there.

            WG
            I play with Google.

            Comment

            • Syl
              Confirmed User
              • Dec 2003
              • 1953

              #7
              Originally posted by WiredGuy
              I also forgot to mention, Overture is a pain to get any keywords listed/approved. But once you do get it approved, its pretty easy sailing from there.

              WG
              Agreed. Their editorial process is a pain in the ass and is very inconsistent. But they are doing very well for me.
              Syl
              ICQ 304 908 973
              [email protected]

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              • TexasGuy
                Confirmed User
                • May 2004
                • 432

                #8
                I prefer Google.

                Comment

                • VideoJ
                  Confirmed User
                  • Aug 2002
                  • 750

                  #9
                  Originally posted by WiredGuy
                  The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.

                  WG
                  No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.

                  Overture gets most of their traffic from agreements with other SEs and Portals. Yahoo, of course, but also CNN, altavista and a bunch more. That's why they push the top three spots so hard, those three go on their partners pages.
                  Somebody stole my damn signture...

                  Comment

                  • X37375787

                    #10
                    Originally posted by VideoJ
                    No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.

                    Overture gets most of their traffic from agreements with other SEs and Portals. Yahoo, of course, but also CNN, altavista and a bunch more. That's why they push the top three spots so hard, those three go on their partners pages.

                    I see...

                    Comment

                    • JamesK
                      hi
                      • Jun 2002
                      • 16731

                      #11
                      I'm still testing Overture & it's pretty good. You just gotta know what you're doing.

                      I personally think Google has better traffic.
                      M3Server - NATS Hosting

                      Comment

                      • PrivateIvy
                        Confirmed User
                        • Oct 2003
                        • 4257

                        #12
                        bumpity bump

                        Ivy

                        Comment

                        • polish_aristocrat
                          Too lazy to set a custom title
                          • Jul 2002
                          • 40377

                          #13
                          [thread hijack]

                          ZeroFate, please icq me or post your icq, i tried to catch you here for several times to get your icq but weren't able

                          [/thread hijack]
                          I don't use ICQ anymore.

                          Comment

                          • GeXus
                            Confirmed User
                            • May 2003
                            • 3320

                            #14
                            Originally posted by VideoJ
                            No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.

                            Overture gets most of their traffic from agreements with other SEs and Portals. Yahoo, of course, but also CNN, altavista and a bunch more. That's why they push the top three spots so hard, those three go on their partners pages.
                            No accually its fed from Overture, Findwhat you right click properties (to see the true url) will say have findhwat.com in it, and this site does not

                            the below is overture

                            http://www.wiredsex.com/c?x=02u3hs9y...le+enhancement

                            Comment

                            • bdld
                              $100,000
                              • Dec 2001
                              • 11452

                              #15
                              very easy to lose a crapload of money there if you dont know what youre doing.

                              Comment

                              • Kappy
                                Registered User
                                • May 2002
                                • 67

                                #16
                                From the 6 PPC engines I've tested so far overture has by far the worst traffic, and I really mean by far.
                                Adwords is top.

                                Comment

                                • WiredGuy
                                  Pounding Googlebot
                                  • Aug 2002
                                  • 34512

                                  #17
                                  Originally posted by VideoJ
                                  No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.
                                  Just did a couple queries and they were all my listings from Overture. Perhaps he has a script to figure out which engines will yield the most per click and he uses those but for the terms I just searched on, all overture fed.

                                  WG
                                  I play with Google.

                                  Comment

                                  • possescooter
                                    Registered User
                                    • Feb 2004
                                    • 79

                                    #18
                                    I haven't personally used overture with the adult market, but for other markets (online ticket sales) is has converted FAR better than adwords in my personal experience.. I actually toured their facility one time, very impressive...
                                    Need Programming Work?
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                                    ICQ: 75179990
                                    http://0x7a69.net

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                                    • Matiz
                                      Confirmed User
                                      • Mar 2004
                                      • 1740

                                      #19
                                      Originally posted by WiredGuy
                                      The traffic from Overture is not as qualified in my opinion. A lot of their listings come from expired domains displaying search results. For example: http://www.wiredsex.com/ is one such domain which is fed by Overture. It's still worth your time, but the ROI is nowhere close to that of Adwords.

                                      WG
                                      Overture traffic from expired domains should be good as they don't allow direct listings. So, you pay only for the second click. In contrast to that Google allows direct listings.
                                      ...

                                      Comment

                                      • Steen2
                                        Confirmed User
                                        • Feb 2004
                                        • 7662

                                        #20
                                        Originally posted by VideoJ
                                        No, this domain is fed by findwhat. The owner is out of Hong Kong and owns a huge number of domains (something like 50,000). Read an article about him some time ago, his checks from FindWhat are huge.

                                        Overture gets most of their traffic from agreements with other SEs and Portals. Yahoo, of course, but also CNN, altavista and a bunch more. That's why they push the top three spots so hard, those three go on their partners pages.

                                        Nope, Yun (UltSearch) dropped FindWhat two or three months ago now. Maybe more. They now have a partnership with Overture.
                                        ICQ: 2262.73945

                                        Comment

                                        • zeal103
                                          Registered User
                                          • May 2004
                                          • 10

                                          #21
                                          Sex.Com was found to be a better buy by playboy.

                                          - [email protected]

                                          IM: Zeal 103

                                          ICQ: 243-798-893

                                          Comment

                                          • GeXuS PeRvErSe
                                            Registered User
                                            • Jun 2004
                                            • 4

                                            #22
                                            I found Overture to be too picky... I wasnt able to get me Adult DVD site published even though I coughed up over $200 which I am still waiting for a refund.

                                            they would not publish because I included golden shower, Scat, and zoo movies...less than 10% of my overall stock.... I retail EURO-HARDCORE.

                                            Yet there are site that have child porn, rape and worse that get online... I dont understand how they get a place with such vile stuff..

                                            I don't know how to get listed on google? Thought Overture was my answer... I thought wrong.

                                            THINK CAREFULLY IF YOU ARE TRYING FOR ADULT SITE!!!

                                            Any Ideas???

                                            Sex, Music and Love
                                            is what makes life worth living.

                                            Love
                                            Gexus
                                            xxx

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