The strategy isn't simply to match what Google does now but to add features its rival can't easily match.
What does Yahoo have that Google can't match? Google has a directory, they have news, Froogle, usenet, image search, they have PPC results. They don't have banners and full page ads, which Yahoo does. I guess those annoying advertising bonuses will make people want to use Yahoo more.
It wouldn't dent Google's dominance in search...that's my bet.
Nothing new, btw the CEO of Google is also CEO of Yahoo if I have good memory.....but maybe I wrong.
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