It is google Adsense and it's for content (not porn content, text content) based sites only. You need searchable indexable content on the page since the ads are based on what google can extract from it. The ads that show up are the same ones that people bid on using Google Adwords, you make a percentage of what they pay for the click thru. Google has never said what the percentage is and they will probably never tell. But people get anywhere from 2cents to $5 per click depending on your content and ad types.
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