Business HTML V Text Emails?

[clickity click]

Which do you prefer to see?
Which do you use in your marketing?
Does it bother you that people have to click view images (or whatever) to see your HTML email?

Is there a 3rd, better option?

[freecartoonporn]

i used to send html just beucase i didnt know how to send plain-text .
but i dont send promotional mails , just notification mails. and i prefer text mails.
links in plain text are clickable, idk how , may be gmail made them clickable. so plain text is good for me.

[_Richard_]

Which do you prefer to see?
Which do you use in your marketing?
Does it bother you that people have to click view images (or whatever) to see your HTML email?

Is there a 3rd, better option?

why not both?

[Rob]

I haven't done a mailing campaign in over five years, but when I did, I sent plain text with a link to view HTML. Plain text you guarantee 100% device/browser/client compatibility. If you send only HTML, there are chances some people have it turned off.

If it's a full opt-in list or newsletter, then I'd be more inclined to send HTML. If not, always plain text.

[j3rkules]

The plain text still does the job.