Mailer Software on Server or Hosted?

[Anya]

Howdy

I was wondering if you guys could offer some advice as to what solutions you use for your member mailers.
I know some people run their own mail servers using software such as Oempro, but I have heard it can be a bit of a resource hog and that there probably shouldn't be anything else on that server.
I know others use some sort of mailing service that runs on another server somewhere and I can login to run mailers as well.

In your opinion, what do you think works best and is most cost effective?

Anya

[Barefootsies]

Unless you are planning to become a full time mailer, you're better off going with an ESP and doing a simple fire and forget.

They will have white listed IP's typically, and be able to inbox better than trying to do it all yourself in-house unless you are actually going to spend the time and effort to learn how to handle it all properly. Just make sure that your list is DOUBLE OPT-IN and CAN-SPAM compliant. Otherwise, you are going to have problems.

Good luck chief.

[CYF]

I use mailchimp for my mainstream mailing lists. I used to be a network/systems admin and email is no problem for me, but not having to deal with blacklists and shit makes it worth it. It's cheap, too, you can use a free account until your lists pass 2000 people.

[Webmaster Advertising]

It also depends of you are spamming or not $0.02

If you have qualified lists, hosted is fine, if you're just using lists to spam, then pay for a revile, that way you won't lose your hosting.

[Rochard]

You can always use YNOT Mail...

[Vapid - BANNED FOR LIFE]

Nice tits.

[NALEM]

Unless you are planning to become a full time mailer, you're better off going with an ESP and doing a simple fire and forget.

They will have white listed IP's typically, and be able to inbox better than trying to do it all yourself in-house unless you are actually going to spend the time and effort to learn how to handle it all properly. Just make sure that your list is DOUBLE OPT-IN and CAN-SPAM compliant. Otherwise, you are going to have problems.

Good luck chief.

Simple good advice.

[DamianJ]

I'd look at Lyris if you want a hosted solution, they are the only real ESP I know that allows adult.

If hosting yourself, then use Interspire Email Marketer which is the software Ynot whitelabel and resell.