question for program owners...

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  • xenigo
    Confirmed User
    • Jan 2001
    • 8067

    #1

    question for program owners...

    Considering there's more experienced people out there for running a successful program, I'm considering outsourcing someone with experience to run my own. I'm thinking paying some kind of percentage based on sales would probably be the best way to motivate... the question is, what do you think would be fair? 50% up to a capped flat dollar amount? Any ideas?
  • gothweb
    Confirmed User
    • Jun 2002
    • 8849

    #2
    I doubt someone will take 50% (after affiliates) if there is a cap, unless that cap is pretty durn high.

    Photos by Ian X.: Distinctive photos of goth babes.
    Blood Money:Your traffic, my sites, our money.
    MojoHost: Still the best.

    Comment

    • xenigo
      Confirmed User
      • Jan 2001
      • 8067

      #3
      Originally posted by gothweb
      I doubt someone will take 50% (after affiliates) if there is a cap, unless that cap is pretty durn high.
      Ok, so what do you think would be a favorable deal that would provoke some serious motivation?

      Comment

      • gothweb
        Confirmed User
        • Jun 2002
        • 8849

        #4
        You've heard some of my thoughts in ICQ... One piece of advice I can give you here is that people will be more interested if they know what *you* have to offer. Show us your sites.

        Photos by Ian X.: Distinctive photos of goth babes.
        Blood Money:Your traffic, my sites, our money.
        MojoHost: Still the best.

        Comment

        • xenigo
          Confirmed User
          • Jan 2001
          • 8067

          #5
          Originally posted by gothweb
          You've heard some of my thoughts in ICQ... One piece of advice I can give you here is that people will be more interested if they know what *you* have to offer. Show us your sites.
          Ok, the sites are officially not ready to be disclosed because they're still in development, however I can assure you the content is excellent. I am shooting all of the content myself... and there will be lots of high-quality videos. I'm just trying to figure out how I should be running the affiliate program, and who I should have running it. I am 100% positive it will convert very well once everything is complete.

          What percentage of sales do you think would be reasonable for a program manager?

          Comment

          • gothweb
            Confirmed User
            • Jun 2002
            • 8849

            #6
            I will let people who have done work like that, or hired someone, comment on what fair or average pay is.

            I am curious what kinds of sites they are, at least... I always like to ask people what they have to add to the massive adult industry.

            Photos by Ian X.: Distinctive photos of goth babes.
            Blood Money:Your traffic, my sites, our money.
            MojoHost: Still the best.

            Comment

            • xenigo
              Confirmed User
              • Jan 2001
              • 8067

              #7
              Originally posted by gothweb
              I will let people who have done work like that, or hired someone, comment on what fair or average pay is.

              I am curious what kinds of sites they are, at least... I always like to ask people what they have to add to the massive adult industry.
              Ok specifically they're two sites, an amateur teen site, and an amateur gay "twinks" site. The pics specifically are NOT amateur, however... just the models . I shoot with pro equipment, and pro lighting.

              Comment

              • wimpy
                Confirmed User
                • Jan 2003
                • 607

                #8
                Originally posted by xenigo
                the content is excellent. I am shooting all of the content myself...
                So... You're a content provider with a novel method of marketing your product.

                Content is worth something, but probably not as much as you'd like it to be.

                Initial sales can be created with almost any decent content. Your edge is in producing the kind of excellent quality content on a continuous basis that generates high recurring.

                I'd say the affil manager should get most of the money from initial sales, because initial sales is almost completely due to his work and little to do with your content.

                You pick up 50% of proceeds from rebills only. That way you're getting paid for what you're providing (recurring sales due to excellent content) and the affil manager is getting paid for what he does (initial sales, plus share of recurring).

                I'd make affil manager pay bandwidth from his share, that gives him free hand in marketing.

                The good news is that if you make truly great content, and you get a good webmaster to manage the affil proggy, you'll still make more money than most content providers are making today.
                Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                icq 8243657

                Comment

                • gothweb
                  Confirmed User
                  • Jun 2002
                  • 8849

                  #9
                  Interesting content is a big part of the draw of any good site. I disagree about how you see the breakdown of who causes what sales...

                  Photos by Ian X.: Distinctive photos of goth babes.
                  Blood Money:Your traffic, my sites, our money.
                  MojoHost: Still the best.

                  Comment

                  • xenigo
                    Confirmed User
                    • Jan 2001
                    • 8067

                    #10
                    Originally posted by wimpy

                    You pick up 50% of proceeds from rebills only. That way you're getting paid for what you're providing (recurring sales due to excellent content) and the affil manager is getting paid for what he does (initial sales, plus share of recurring).
                    100% initial and 50% recurring sounds a tad on the high side. I think I'd be ripping myself off like that. I think 50% initial and recurring might be a little more fair, considering the content is what's leading people to buy to begin with.

                    Comment

                    • 12clicks
                      Too lazy to set a custom title
                      • Jan 2001
                      • 19813

                      #11
                      you'll never succeed if you can't do it yourself.
                      If you can't, find a different line of work.
                      I'm not a dinosaur, I'm a crocodile. I've seen dinosaurs come and go and I'm left unimpressed.

                      Comment

                      • wimpy
                        Confirmed User
                        • Jan 2003
                        • 607

                        #12
                        Originally posted by xenigo
                        the content is what's leading people to buy to begin with.
                        Yeah, but without traffic you have nothing. And content can be purchased, then the proggy manager doesn't need to cut you in at all. (But then he has the cost of the content, which probably won't be quite as good as yours. Still he can go that way so you gotta price it so he won't.)

                        Getting traffic is a critical and rare skill, worth every bit as much as what you bring to the table, plus he needs to do ongoing affil proggy management, too, which ain't a free ride.

                        Look at it this way: he has traffic, so he can go out and sell it for 60% recurring with no ongoing work. So why work for you for less? (yeah yeah, shaving, etc. There's always some fucking thing to watch out for.)

                        Traffic is worth more than content.
                        Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                        icq 8243657

                        Comment

                        • wimpy
                          Confirmed User
                          • Jan 2003
                          • 607

                          #13
                          Originally posted by 12clicks
                          you'll never succeed if you can't do it yourself.
                          If you can't, find a different line of work.
                          That's the way, all right. But there are lots of people who can only make content, others who can only drive traffic. If they can get together it works, too. Sucks having a partner though.
                          Last edited by wimpy; 05-26-2003, 04:25 PM.
                          Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                          icq 8243657

                          Comment

                          • 12clicks
                            Too lazy to set a custom title
                            • Jan 2001
                            • 19813

                            #14
                            Originally posted by wimpy

                            If they can get together it works, too
                            so far this is just an untested theory in this biz.
                            I'm not a dinosaur, I'm a crocodile. I've seen dinosaurs come and go and I'm left unimpressed.

                            Comment

                            • wimpy
                              Confirmed User
                              • Jan 2003
                              • 607

                              #15
                              yeah, there are really 3 things here.
                              Content
                              Proggy management
                              Traffic generation

                              proggy management is considered traffic generation by many people, but it ain't. It's management. The affiliates are the traffic generators. If you think of it like that, the different skills do come together all the time.
                              Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                              icq 8243657

                              Comment

                              • wimpy
                                Confirmed User
                                • Jan 2003
                                • 607

                                #16
                                btw, I consider site design, market testing, usability testing, etc all part of the proggy manager's job. If the close rate ain't high enough to attract affiliates he has nothing to manage, so he's got to have all that shit under control.
                                Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                                icq 8243657

                                Comment

                                • FlyingIguana
                                  aspiring banker
                                  • Mar 2002
                                  • 10870

                                  #17
                                  Originally posted by 12clicks
                                  you'll never succeed if you can't do it yourself.
                                  If you can't, find a different line of work.
                                  if you're strong in one area and you hire someone that is strong in the area that you're weakest at, it could be better than a one man operation.

                                  and if you're going into a partnership with someone, save yourself some headaches in the future and hire a lawyer to do up a partnership contract.

                                  Comment

                                  • gothweb
                                    Confirmed User
                                    • Jun 2002
                                    • 8849

                                    #18
                                    Originally posted by 12clicks
                                    you'll never succeed if you can't do it yourself.
                                    If you can't, find a different line of work.
                                    You're always so positive, man.

                                    Photos by Ian X.: Distinctive photos of goth babes.
                                    Blood Money:Your traffic, my sites, our money.
                                    MojoHost: Still the best.

                                    Comment

                                    • xenigo
                                      Confirmed User
                                      • Jan 2001
                                      • 8067

                                      #19
                                      Originally posted by FlyingIguana


                                      if you're strong in one area and you hire someone that is strong in the area that you're weakest at, it could be better than a one man operation.

                                      and if you're going into a partnership with someone, save yourself some headaches in the future and hire a lawyer to do up a partnership contract.
                                      My point exactly. I can shoot content all day long, but I must admit I'm not the sharpest when it comes to generating shitloads of traffic. If I don't partner with someone who can bring this to the table, I'm fucked.

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