Open X Vs. DoubleClick

[Sneakers2606]

What do you use?

Open X has way more functionality......

[Markul]

I use openx

[Sam - Mr. Skin]

What functionality does openx have that DFP doesn't? Also, openx can't be set to optimize for CTR automatically like DFP does the last time I checked.

[Sneakers2606]

Open X allows you to weight whole campaigns alongside banners themselves, have impression and click limits on each banner if needed, video overlay banners etc. I have used dclick for a few months now and Open-X seems to blow it out the water.

[MrCain]

Doubleclick = Google = Evil.

[TheStout]

Open X by far from our experience.

[BaldBishop]

Open X is better.

[KingNigel]

We prefer Openx.

[Sneakers2606]

Seems conclusive, i'll be going with open-x