I'm doing some testing and I have two different CTRs. I want to see how much of a difference the second CTR is from the first CTR, in way of percentages.
So for example, here are some variables:
A = .01
B = .02
What is the formula to determine how much of an increase B is from A?
So for example, here are some variables:
A = .01
B = .02
What is the formula to determine how much of an increase B is from A?



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