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Originally Posted by chadglni
Too much work. However on this traffic source the company getting the money is doing all the work anyhow so they could easily fill it slap ass full of their own stuff. The answer is that the price is set at or above how much they expect to make themselves so they are doing the work at zero risk. 
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bingo.... people do this in a lot of industries. I can't tell you how many times I see this.