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2HousePlague · 07-16-2005, 06:59 PM

In the case of GotWebHost, I would say no. Yours is a premium/specialty service created for the advanced webmaster, who will almost certainly have a registrar of choice when he comes to you.

With that said, though -- and I was thinking to talk to you about it soon, but this seems a good place -- I think you should consider creating different "skins" of the GWH services.

This is something that I advocate for paysite operators or to anyone who has a portfolio of "digital assets". Usually, when we conceive of a product or service we'd like to offer in the marketplace, we make the choices of "raw material" based on a specific vision of the final offering, which we then present and give final shape to via "external marketing choices"-- design, brand, messages, etc. If the product is successful, we're pleased and start thinking about the next product, and so forth. Seldom do we take a second look at those "raw materials" (or "core abilities" in the case of a services company) and think what other products (or services) might be made from them.

In online, we have the benefit of being able to deliver the same ASSETS to different customers simultaneously. For example, if I own a video that shows an Asian Teen getting fucked by a black guy, I could market it as "Asian", as "Teen" or as "Interracial" -- the differences in each case would be superficial marketing, and the same "raw material" would have yielded 3 products with little additional investment.

In the hosting space, likewise, there are different categories of customer, looking for different types of service -- ALL of which COULD BE serviced very effectively by GWH. You need only ask yourself who those OTHER customers are (beyond the customer you've decided is your primary), and from that you can build out separate marketing strategies for each. By having control of different customer categories -- in your case potentially from NOOB to Very Sophisticated -- you also have the valuable opportunity to "graduate" your customers from one category to the next, as their experience increases and their needs evolve.

A registrar's ad would be a reasonable thing to put on the NOOB-skinned version of GWH --

2HP

07-16-2005, 06:59 PM
2HousePlague CURATOR Join Date: Jul 2004 Location: the attic Posts: 14,572	In the case of GotWebHost, I would say no. Yours is a premium/specialty service created for the advanced webmaster, who will almost certainly have a registrar of choice when he comes to you. With that said, though -- and I was thinking to talk to you about it soon, but this seems a good place -- I think you should consider creating different "skins" of the GWH services. This is something that I advocate for paysite operators or to anyone who has a portfolio of "digital assets". Usually, when we conceive of a product or service we'd like to offer in the marketplace, we make the choices of "raw material" based on a specific vision of the final offering, which we then present and give final shape to via "external marketing choices"-- design, brand, messages, etc. If the product is successful, we're pleased and start thinking about the next product, and so forth. Seldom do we take a second look at those "raw materials" (or "core abilities" in the case of a services company) and think what other products (or services) might be made from them. In online, we have the benefit of being able to deliver the same ASSETS to different customers simultaneously. For example, if I own a video that shows an Asian Teen getting fucked by a black guy, I could market it as "Asian", as "Teen" or as "Interracial" -- the differences in each case would be superficial marketing, and the same "raw material" would have yielded 3 products with little additional investment. In the hosting space, likewise, there are different categories of customer, looking for different types of service -- ALL of which COULD BE serviced very effectively by GWH. You need only ask yourself who those OTHER customers are (beyond the customer you've decided is your primary), and from that you can build out separate marketing strategies for each. By having control of different customer categories -- in your case potentially from NOOB to Very Sophisticated -- you also have the valuable opportunity to "graduate" your customers from one category to the next, as their experience increases and their needs evolve. A registrar's ad would be a reasonable thing to put on the NOOB-skinned version of GWH -- 2HP __________________ tada! Last edited by 2HousePlague; 07-16-2005 at 07:00 PM..