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Originally Posted by APN Philip
I'm afraid you will, because that's what the law requires. It doesn't differentiate between short and long-term Webmasters, nor does it differentiate between those that get sales and those that don't. As soon as a WM puts a Reality Cash picture or banner online, he/she is required to provide documentation. If you as the producer fail to provide said documentation, you could be held liable as well.
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Actually he won't.....because he gets to decide which webmasters are allowed to use the hardcore content and promotional materials and which ones aren't.
You are given a limited implied license to use a sponsor's free promotional content and advertising materials, and that license can be rescinded at any time.
If they don't want to give you content and ID's they don't have to, simple as that.