If content is exclusive, I am interested in purchasing. Email me at
btaylor333 (at) bellsouth (dot) net
more details if your friend ends up wanting to sell. We are in acquisition mode lately.

So anybody else with exclusive content sites or programs looking to sell you can also email me at the email above.
In regards to price, No 2 situations are the same. If your friend is responsible for sending 100% of the joins to his program it will be worth a lot less to any buyer, as if he sells there will be NO new incoming joins. Lots of different variables come into play when valuing a site or program.