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"This is actually a greater proportion of the paying traffic."
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Paying traffic is where the money is, just in case anyone hadn't realized that as of yet -- combined, that is with figuring out that THE SURFER IS NOT YOUR FUCKING FRIEND!
Those that keep right on babying the bandwidth sucking, free loading, not going to buy the cow types should do just that!!! Let 'em stick to their old ways and let them weed out the crappy surfers that aren't going to buy anyway, leaving the ones who can be marketed into spending their money for the people willing to think about how to get that money.
Anything that makes conversion rates legitimately better is good, if you don't believe that then 12clicks is right, and competition has made you stupid rather than smart...
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