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They can't just run an ad slamming Bush. Due to campaign and media laws, they'd also have to run an ad from the opposite point of view - EQUAL TIME.
Running this ad would require that they also run a 30-second conservative ad. That's one full minute of campaigning, mud-slinging, and completely moving the focus off of the "cool commercials" and onto "did you hear what the XXX side said about the XXX side in those campaign spots??"
Think about it. How many people tune in each year JUST to see the super-cool ads that are run during the Bowl? A hell of a lot, who don't even like football. Those commercials are THE talk of every water cooler in the nation for the next two weeks. Entire websites are made up about them. Awards are given for the best one.
Slip one political ad in there and you completely blow the whole thing and lose the effectiveness of your advertisers' dollars.
I wouldn't do it, either - regardless of which side of the political debate I was on. Let them find another show to sling their mud on, I've got eyeballs to get to advertisers who want their products talked about for the next two weeks.
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