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Googol Anal is good for larger sites but it's a pain in the ass to learn and has some harsh navigation/intuitive issues.
Still pretty good though.
Awstats is good if you know how to install and tweak the plug-in to your server logs.
Statcounter is the simplest to use.
I usually prefer having two sets of metrics to compare - most don't count the hits the same and it's good to have two sets to compare/analyze....
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