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Just listening to the tributes from people at Apple for Steve Jobs on CNN.
Someone just said that Jobs was one of the only top businessmen who NEVER tested or did focus groups. He went with this gut feeling and created what HE liked.
He is probably the greatest businessman and marketer of all times. And he was one of the ones who went with gut instinct and an ability to entertain and promote as opposed to crunching numbers...he followed his instincts and heart.
Which is an example of that style of marketing. No, it is THE example I would think.
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