Quote:
Originally Posted by Paul Markham
So it's back to the old supply and demand rule. If it's abundant, the ROI is low. If it's rare the ROI is high, for the same amount of sweat and toil.
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And you're still wrong.
Water was not in short supply when it was put into bottles and sold for a premium price.
Everyone has access to unlimited water for free.
Almost everyone pays for water in bottles.
Some bottled waters sell for 3-4 times as much as others.
It's all H2O.
It's all the same thing.
All that was required was for marketing experts to change the perception of what was in the bottle, to create imaginary distinctions of quality/benefits for buyers and people were willing to not only pay for it, but to pay a lot for it.
Whats inside all these bottles that cost money, some cheap, some very expensive?
The same H2O.
In the end, its all just marketing.
