Originally Posted by Shap

First, it's important to remember that each person is just one person. They usually represent a number of other people but you generally don't want to base major changes on a single individual's wants (yourself included imo).

That said in our forum (which is quite active) we have a lot of discussions. We discuss trailers, tours, what got them to join. All kinds of stuff. The vocal members are very open to discussing this stuff. The key is to remember they represent a portion of your members and not all of them. But they often bring up really awesome feedback that we completely overlook. I know speaking about us specifically we get caught up in the technical stuff and miss a lot of obvious stuff that they bring up right away in our sales pitches and trailers.