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because its cool and people want it NOW!
there is a limited supply and by human nature, we want what we can't have. I went to the mall this morning and the line was out the down the hall, around the corner and almost out the door. Took someone 6 hours to reach the door where I was standing, good thing I left after 30 minutes.
a few people that were in line with me were either calling in sick or already have. that IMO is stupid
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