Holly Lez!

As you heard we are hard at work getting ready to launch a new HUSTLER. What would it take to get you to promote us again? Tools? Payout? Etc?

I realize this will leave me open to keyboard warriors but I can deal... bring it!

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RyuLion

Holly!!!!!!!!!!

60% Revshare
or
$35 PPS
HTML5 promo tools

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Holly Lez!

LOL how are you?? I feel like it has been forever!!! And thank you for the feedback!

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Spunky

Do you have firm buttocks?

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The Porn Nerd

A blowjob from Holly Lez! should do it.

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Bladewire

After reading this thread I checked out hustler.com.

What does Hustler stand for now? Do they have guy/girl/guy content now? I only ask because the branding looks different than I remember, but the content us still awesome

RyuLion

Yes she does actually..

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Paul Markham

Look at the magazine covers and then the videos. There's a huge gulf in the quality of the content.

Back in the day Hustler were one of the very best content producers, now just another site churning out the same old stuff.

As Bladewire says what does Hustler stand for now?

RyuLion 60% or $35 means nothing if the conversion ratio is bad.

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celandina

Its not about "promoting" it is about making new, unique and excellent content, the rest is not important because you have a brand... If you fuck it up with " meat and potato" content then you will go down in defeat brand or not. On the other hand if you make a good content it will promote itself.... So come to Prague and I will explain how to do it....

Hint hint I like your nick..

pornguy

Conversion ratios.

Thats the trick.

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ruff

Modernize that promo content and we'll promote Hustler. You betcha.

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romeo22

Keep up the good work

Holly Lez!

Agreed and thank you for an intelligent answer! Thanks I like it as well Eric gave it to me because Everyones favorite Lesbian was to long lol..

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Holly Lez!

Thanks Paul, always good feedback from you!

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Pseudonymous

While most of these guys can be considered trolls, theyre absolutely correct

Theres a reason i've offered my services to Hustler a few times in my history. So much potential, however they seem very content in continuing to milk the product as much as they can while it declines vs changing the actual direction. I assume this is due to the fact Hustler owns a successful brand that has already made a fortune in this industry, as well as currently owning casinos/poker clubs and the lingerie biz/stores, a building that is probably worth a fortune. So they probably deemed a content a loser (not worthy of more investment) around the introduction of tubes as they saw a large decline due to free porn and they didn't have the people in place to show them otherwise. Blacked and several other products clearly showed that you can make money with content today, if Hustler had gone this route of continuing to improve on their product over the past 5-10 years ago, things could have been drastically different. (they could still be)

With Hustler's brand and reputation, they could make (have made?) a serious impact/splash in this industry. But it all starts from the top, thats having somebody who understands the product and what is marketable these days, theres no reason to have the low level of content on their site that theyre currently offering (they've had a decade to find a way to improve - it doesn't cost more to produce better). They have to understand modern marketing and look elsewhere other than affiliate marketing/attending shows/creating promo material for boards. They have to overhaul production and who they have producing scenes (if theyre even producing new scenes since they could have alot banked due to history). Only then, should you take to seeking out business relationships and social media to market. Having an inhouse production team vs freelancers is also very key to success due to having control over your product, as freelance producers are still a little stuck in their way and take little to no risk as they do not have the capital to absorb any loss, so they will just take the same routine b rated pornstars, hustler doesn't need to be that. Working with new top talent presents more risk (no shows, more difficult shoot, etc) - Plus a freelance producer will see the same rate no matter what so what extra effort do they need to put in?

I always find it crazy that the smallest things are often the most overlooked things, people too often have the mindset "would that really make much of a difference" and each decision, it adds up and then youre left with poor model choice, poor production team choice, poor lighting style choice/ poor marketing decisions. They aren't significant individually but when you combine a lack of attention to detail, it results in a poor product.

NubileFilms - Capturing the Essence of Sensuality - i would bet that these scenes can be produced at the same rate hustler pays for its content, compare those two products. if theyre paying less than, then it means these producers are not shooting specifically for Hustler and Hustler is just buying up whatever people have sitting on the shelves (discount content) because thats the only thing cheaper or perhaps content that wasn't approved at an earlier date?

Does Hustler pay for euro shot content and mix it in? As its offered at a lesser rate? These things affect affiliate sales so like i said, youre asking what changes need to be made (expecting, responses like "tools", "payouts", etc) but the change customers and affiliates need starts at the top

And after i made the changes in those departments, i'd hire marketers who have proven success in recent years vs who has been affiliate managers and business development managers for large companies who haven't really been directly involved in the success of a product in the post tube era. I'd try to rebrand the website and the company in our marketing material. Perhaps a model or two to really help brand the new Hustler. Offering security of salary to a model, it wouldn't take much $$ for a very high end model to really help you brand your product

However this is all a pipe dream as with a corporate structure, obtaining such change is near impossible. I am confident that despite the upward swing you wish to unleash on Hustler, that you might be handcuffed. From what i know, there have been a few people in similar positions (some a little higher) who i believe would have liked to improve things tremendously and i haven't seen any change in the company in a decade, besides the turnover in office

If you can provide this much change, I look forward to seeing what's to come

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Paul Markham

Hustler established itself, along with other companies like Private, Wicked etc, on the quality of its content. People buy a product on the quality/price of the product.

Looking at the first page of the tour I now see Hustler produces nothing of the quality it was once associated with.

Why is that? Could it be the obsession to buy as many scenes as possible for a set budget rather than pay the same money for fewer scenes and ensure a higher quality?

Could it be the moneymen looking at the present conversion ratios and thinking better quality doesn't equal better conversions and therefore warrant paying more?

Or maybe Hustler can no longer afford to be a leader?

I tried to view a sample and got sent to a join page and had a problem going back. That shouts con trick loud and clear. The samples I did see were not very good considering the level I expect from such a brand.

Whatever it is, look at the tour and think less, of a better quality, is more.

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LovinNothin

Build a time machine and take us all back to 1996, before tube sites took over. Then, maybe, I or anybody might be interested in promoting your program.

Anything short of that, is just a huge fucking waste of time. Why?

PORN = FREE. DIDN'T YOU GET THE MEMO?

Why would anybody attempt to promote your site, when you can see high quality porn on the millions of FREE adult tube sites?

You're better off selling sand at the beach.

Barry-xlovecam

Rebrand the Hustler name to the younger market segments.
Use the accumulated assets to enter these new market segments (aggressively).
The customers that know the Hustler name need Viagra these days.
Larry Flynt's history is important to this industry but is not relevant to today's customers.

Buick rebranded itself successfully facing some of the same issues

trevesty

I agree with a lot of this.

ciriac

Only YOUR content on Hustler.com and not movies from other brands.

What we find actually on hustler.com/videos
- Rear Ending My Girl 2 from Evil Playground
- The Lesbian Landlord from Filly Films
- Hunting For Young Cock from Cal Vista
- Brit School Brats from Filly Films
and many more...

Where is YOUR content?

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Roald

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celandina

Re your nick: I have suggested that because lesbian is the most searched word and also cheapes and safest to make... But you need to have a "plant" ( studio with multiple sets, props, wardrobe, and all the tech items) just like Kink has in SF.... And run production almost 24/7 in some porn friendly country.... Oops I have already mentioned come to Prague and I'll show you...and for the others here: I do NOT want a job or shoot anything for Hustler or anybody else.

Bladewire

You're an anonymous fake ghost nic.

Holly has been in this biz foreeeeeeeever and she's still running with the top dogs. You could learn a lot, but that's not what your mission here is

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Holly Lez!

Excellent feedback! I appreciate and agree with lots of you. Thanks guys I truly mean this!

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RyuLion

Good point Sir, my feedback was very limited..

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Holly Lez!

Hey awesome post, would love to chat more. Hit me up if you like but seriously thank you!

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Holly Lez!

But your personality and love for a good butt isn't!

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RyuLion

I miss you too! xo

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beavr

Going back in time for 10 years

LovinNothin

deonbell

Live Hustler shows. Where users pay to get to see what they want and get interactive.
Custom shows. Have polls where users pay to vote on the next interactive scenario and actors.

Make sure the viewers know it is a live show. Have actors say stuff in their video, like "yea, some dipshit stole my last show and uploaded to pornhub, probably that dickhead that keeps sending me pics of his small cock"
Takes the steam out of the content thieves when they upload that shit to free tube sites.

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rayadp05

I remember back in the 80's jerking off to Hustler magazine. That was some great stuff! All of those pussy spreading shots! It's funny how times have changed so much over the years. I'm sure the content is still top notch though and can bring in sales.

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Paul Markham

To produce content that stands apart from the competition is very expensive. It requires a great location, great models, great action, great cameramen, directors, etc. This couldn't be done, by most, with affiliates taking 50% let alone 60% or $35 PPS.

Add the other costs of webmasters, programmers, admin, payment, promotion, affiliate support, etc and what's left to be spent on the product?

Hustler, Playboy, Private, Wicked, Penthouse, etc, back in the day could afford to spend that because of huge market share in a restricted market. Online no one could afford it because of the number of sites sharing the same pool of customers. So we had Solo Girl Giants paying $300 for a set and a video and Boy/Girl Giants paying $3,000 a scene. That has no comparison with what offline had to pay to get the great material that established brands like Hustler, Playboy, Private, Wicked, Penthouse, etc.

Pseudonymous made a point. "(they've had a decade to find a way to improve - it doesn't cost more to produce better). " And he's wrong, very wrong. It does cost more to produce great content. Just buying a better camera isn't enough because everyone can do that and sharpness of image doesn't make porn any better. It needs a professional lighting, sound, make-up, cameramen, directors, editors, etc to make a great product that fits the brand of people like Hustler.

Then he said. "Having an inhouse production team vs freelancers is also very key to success due to having control over your product, as freelance producers are still a little stuck in their way and take little to no risk as they do not have the capital to absorb any loss, so they will just take the same routine b rated pornstars, hustler doesn't need to be that. Working with new top talent presents more risk (no shows, more difficult shoot, etc) - Plus a freelance producer will see the same rate no matter what so what extra effort do they need to put in?" Again wrong unless one is prepared to reward those inhouse people the same amount they can earn as freelancers. I would never have worked in-house for less money and that could be said for any other content producer. But he made a good point. the capital to absorb any loss no content producers working for the exclusive market didn't have capital to absorb any loss. Because of the prices paid for content. Would that change if it were an in-house producer?

Ignore companies where the content producer is part of the ownership structure and then list the number of companies that produce great distinctive content. It's a short list.

No matter how much marketing is put into a site at the end of the day if the content isn't distinctive from what others offer. It will not convert any better. Especially when the main way of converting a surfer is to give them a 10-minute sample that are clips from the full-length scene.

Assuming giving away free content faster than your competitors warrants being called marketing. Unless you need free samples to sell ad space. Which is then marketing ad space.

Even amateur content that stands above the rest needs a better budget. The consumer is sick and tired of cookie cutter girl on a sofa or bed content.

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bns666

sad but true

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Pseudonymous

Most people today are using professional equipment, whether theyre producing poor content or good content. Actually you'd be surprised but almost all shooters today are using the same equipment, theres a standard, one person uses X, the other person copies and uses X, etc - the adult industry is very small and most people just copy each other and this is the same regarding production. You'd be surprised how often you see GH4s, kinos, 5ds. Perhaps you are unaware of this fact due to not having shot since the industry changed dramatically. Though finally the top companies are changing to a few new types of lighting. You can produce high quality content with almost any somewhat modern camera. Its their eye for content that is what is holding production quality back, as well as knowledge of what equipment gives them what look (type of lighting specifically), how to use that lighting to achieve certain looks, and what consumers want in 2017. It doesn't cost more to create better content, if they need a bigger budget for better equipment, you drop the cost of your producers, there is ALWAYS a way to work within a certain budget. The fat that you can trim from any production team/adult company is absurd. There is always somebody out there who will do it for cheaper, especially when its a brand like Hustler. Its why Playboy can still get away with paying models so little, models would work for them for free. You just mentioned a bunch of costs, i didn't say production was free, i said the difference between professional content and good professional content is not cost. I thought that was pretty clear but perhaps not.

I'm also shocked if you dont think Hustler scenes didn't include everything that other current companies included (make up artist, professional equipment, etc

There isn't a producer in adult who is producing high end content that couldn't take the same equipment these other companies are using and produce great content.

Your comments are very out of touch. Im not surprised at this comment though, you are (were) a producer and not an owner. Every adult producer thinks this way, especially ones that were around when the $ was flowing and producers could earn a months salary in a day's shoot

You wouldn't have worked inhouse vs working as a freelancer because you KNEW (at the time) you can make more as a freelancer. Because of the crazy rates freelancers get paid. A fellow colleague of mine pockets 500-1000 a day because he still believes whats what he should get paid. If he works full time, well you do the math of how much that'd cost a company. No producer needs to be pocketing that type of money. Which is why hes getting less and less work. And there are producers out there who will work for cheaper. And you have a long way to keep improving their salary (keeping them motivated) before you even came close to 500/1000 a day. He gets a budget for a scene and cuts costs everywhere in order to maintain a good day rate. Producers still seek out this insane rate because they do not have the work ethic to work full time (common in adult) , as well as trying to make up for the lack of work. Do you know the costs of freelancers that are being paid today, do you know the cost of production teams? If you think theyre the same, you'd be wrong.

Do you know whats easier than debating (or playing devils advocate), simply asking questions because then it doesn't make you look as silly. Do not say something is wrong when you actually don't know much on the topic other than what was occurring before (assuming its still comparable) and what you might have done then. You bring up points such as "why would one person make x amount salary when they can make x amount per day" because you think thats proof you cannot get a production team cheaper on salary and its entirely false. It's very easy to price yourself out of work, resulting in less pay per year or month/long term. Take it from somebody producing today. You need it to make sense for the company, when you know what their budget per shoot needs to be per scene in order to profit, you'd be more aware of why production teams on salary make more sense. This is a much more mainstream/corporate environment, the days of freelancers are disappearing for a reason. The oldschool people who would never work for a cheaper salary vs insane day rates are accepting a mid level salary because if not, theyll be replaced.

The days of internet marketers who made hundreds of thousands are being replaced by entry level mainstream marketers on cheap hourly/salary rates. It doesn't matter what you would have accepted when you were shooting

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JFK

great comment

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Bladewire

Maybe for you

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QUALITY BBW & SSBBW content.






That's all I got.

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JesseQuinn

Holly Lez and Pseudonymous reported for provoking an intelligent discussion on gfy

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GatorRaved

GatorRaved doesn't understand how this discussion about dead print media is intelligent.I mean, people are talking about a print media brand trying to survive and become relevant again but is that an intelligent discussion worth anyone's time?

AmeliaG

Cross-promo, themed tours, redirecting dead affiliate links to still be able to get joins and credit affiliates. Feel very welcome to hit me up directly, as always

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SpicyM

There is nothing original about the content.

Fake-titted trashy girls with nasty tats, presented in a tube layout using small thumbs.

I closed the site in 10 seconds, because there are others like x-art, babes, nubiles, wowgirls, which at first sight look 1000x better and offer HQ exclusive content with top ladies.

freecartoonporn

couple of hustler female models., and 1 month trip to any island

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Paul Markham

Once everyone else can do it, it's the norm and not special.



Once you bring it down to the common denominator, it's no longer a premium brand.

You're assuming porn is the only avenue that produces films and pictures. Given that for someone without the proper training, skills and experience porn is a way a person can earn a living with a camera and naked girls. I did it for years. The offline days where publishers did pay big money for content weren't as easy as you imagine. Which red-blooded male wouldn't like to earn a 6 £figure income shooting naked girls? The problem was more than getting the exposure and poses right. It was finding the right new talent, persuading her into doing things reserved for her boyfriend, getting a few other things right as well. Even then I've seen far better photographers than me screw up shooting porn. However, those days are gone.

The title of the thread is " Business What would it take for you to promote HUSTLER again?" And my poin t is with all the better ratios, better tools, more free content, etc, amount to nothing these days if when the surfer doesn't land on the samples they see something worth spending $1 a day on. And that we know is why most sites are lucky to convert 1-10,000 of surfers who see samples. They have to see something that's in their opinion is better than what every other producer can produce, at the time they're surfing. And that's not done by shooting content for the same price as everyone else.

Your approach is aimed at how little it can be shot for, mine is aimed at how great it can be shot to support a premium brand like Hustler.

Agree. So those affiliates have to accept promoting the same old stuff that converts no better than the rest or taking less in % for something that's easier to sell.

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celandina

Told this essentially to the OP many posts above, content is everything, the rest comes on its own.

TheSquealer

any failing company that leads with "how can we make you happy" is openly admitting to having no clue what the market needs, what the market wants and certainly has no intention whatsoever of being innovative and ahead of the competition. it's basically you, reading your own eulogy as a company.

your goal should be ahead of the curve and leading, not openly bragging about being behind with no hope of ever leading and then relying on others to tell you where you've fallen short, just so you can hope to get back to mediocre.

there are many many many people who have made more money online in this biz by people sitting alone, quietly behind a keyword in a dimly lit room working 18hr days for a couple years than you guys have made since day 1.

you guys have nothing to offer anyone... .that 100 other programs can't offer. your brand faded with the death of magazines.

online, you are officially a non-entity.... because you couldn't see the obvious pending demise of your business.

SpicyM

I agree with you on this

Paul Markham

Sticking a new label on an old site isn't going to cut it.

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