Thread: Business What would it take for you to promote HUSTLER again?
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Old 05-13-2017, 10:32 AM  
Paul Markham
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Quote:
Originally Posted by Barry-xlovecam View Post
Rebrand the Hustler name to the younger market segments.
Use the accumulated assets to enter these new market segments (aggressively).
The customers that know the Hustler name need Viagra these days.
Larry Flynt's history is important to this industry but is not relevant to today's customers.

Buick rebranded itself successfully facing some of the same issues
Sticking a new label on an old site isn't going to cut it.
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