Do you consider view->click ratio's ? - GoFuckYourself.com

JustAskMilton · 05-02-2005, 02:52 PM

Everyone knows that click -> sale ratios are important. But what about impression (view) -> click ratios?

Here's my take - you guys let me know if my thinking is off.

Say you had 10,000 visitors a day.

If you ran an ad that said "FREE MONEY!" or some other audacious claim, you might get a good amount of clicks. However, since the ad is misleading (because we all know that money is never free) the resulting sales (theoretically) wouldn?t change. You would only serve to annoy the visitor and possibly damage the brand integrity of your site.

So,

It?s logical that the ?gold standard? of conversions is still ?clicks -> sales?. But what if you don?t mislead the visitor? By this I mean, if the creative of the ad is so ?on point? that it actually ?attracts? more clicks. In this case I would think by increasing imps -> click ratios you would also increase total number of sales, as clicks -> sales would remain the same.

I see people who run ads for specific paysites/products and never switch them up. I would think for best ?performance? they would ?rotate? these ads more frequently.

I ask this because we have recently released an adult ad rotation system at MiltonSoft.com and are about to ?switch on? our auto optimization algorithm. Our testing indicated that, as long as the ads weren?t misleading, if we determined which ads had the best view -> click ratios we could increase overall sales by delivering those ads more often. When those ads get ?stale? the algorithm serves up fresh ads with the best view -> click ratios.

I understand that with most pay sites, the creative and copy is limited to what the pay site actually provides. Our product however, can target thousands of genres, fetishes etc. so it seems more appropriate for our type of offering.

As adult webmasters, can anyone tell me specifically how they determine which affiliate programs to signup for? ? People have become very good at cleverly wording their offerings to seem like they are very profitable ? but, last time I heard 110% of nothing is still nothing.

P.S. Please no sig whores or one line responses.

Tim
www.miltonsoft.com

fireorange · 05-02-2005, 04:08 PM

Mooo, see sig (if i had one

)

PhounTho · 05-02-2005, 07:42 PM

I really can't answer your question with much satisfaction. I can tell you that your program sounds cool and I want a copy of it

I know I pick my programs by what looks like a quality site. Does it look good, fresh, hi-res photos, hi-res video?

To my knowledge there's no set way of prefiltering this selection other than gut instinct--unless you believe reported conversion ratios (I don't). If it looks good, and I think it fits my traffic, I'll sign up. Sometimes I'm wrong.

Once I find something that converts, I play around with the advertising, meaning text and graphics, etc. I NEVER mislead, it's stupid, especially when you are using PPC (like google adwords)--you'll just cost yourself a shitload of useless clicks.

The thing I like about your software is that I too, change up my ads when they get "stale". What I've found though, is generally once you pick a good ad you'll get most of your sales via that ad, then when that drops you'll change it and get a litte boost in sales (but not as high as your first ad), then change again, and a little boost. Another way of putting it is you're only going to get so many sales out of one ad space, and keeping fresh ads is only squeezing more blood out of the stone. Although sometimes that blood is still a good chunk of change--which is why your software is on the right track. You software will help you nail that optimal ad, and help you also squeeze more dollars out with your #2, #3, #4....ads.

Good luck!

05-02-2005, 02:52 PM	#1
JustAskMilton Registered User Join Date: Apr 2005 Location: USA Posts: 10	Do you consider view->click ratio's ? Everyone knows that click -> sale ratios are important. But what about impression (view) -> click ratios? Here's my take - you guys let me know if my thinking is off. Say you had 10,000 visitors a day. If you ran an ad that said "FREE MONEY!" or some other audacious claim, you might get a good amount of clicks. However, since the ad is misleading (because we all know that money is never free) the resulting sales (theoretically) wouldn?t change. You would only serve to annoy the visitor and possibly damage the brand integrity of your site. So, It?s logical that the ?gold standard? of conversions is still ?clicks -> sales?. But what if you don?t mislead the visitor? By this I mean, if the creative of the ad is so ?on point? that it actually ?attracts? more clicks. In this case I would think by increasing imps -> click ratios you would also increase total number of sales, as clicks -> sales would remain the same. I see people who run ads for specific paysites/products and never switch them up. I would think for best ?performance? they would ?rotate? these ads more frequently. I ask this because we have recently released an adult ad rotation system at MiltonSoft.com and are about to ?switch on? our auto optimization algorithm. Our testing indicated that, as long as the ads weren?t misleading, if we determined which ads had the best view -> click ratios we could increase overall sales by delivering those ads more often. When those ads get ?stale? the algorithm serves up fresh ads with the best view -> click ratios. I understand that with most pay sites, the creative and copy is limited to what the pay site actually provides. Our product however, can target thousands of genres, fetishes etc. so it seems more appropriate for our type of offering. As adult webmasters, can anyone tell me specifically how they determine which affiliate programs to signup for? ? People have become very good at cleverly wording their offerings to seem like they are very profitable ? but, last time I heard 110% of nothing is still nothing. P.S. Please no sig whores or one line responses. Tim www.miltonsoft.com

05-02-2005, 04:08 PM	#2
fireorange Confirmed User Join Date: Jan 2005 Posts: 1,648	Mooo, see sig (if i had one )

05-02-2005, 07:42 PM	#3
PhounTho Confirmed User Join Date: Jul 2004 Posts: 157	Hmmm I really can't answer your question with much satisfaction. I can tell you that your program sounds cool and I want a copy of it I know I pick my programs by what looks like a quality site. Does it look good, fresh, hi-res photos, hi-res video? To my knowledge there's no set way of prefiltering this selection other than gut instinct--unless you believe reported conversion ratios (I don't). If it looks good, and I think it fits my traffic, I'll sign up. Sometimes I'm wrong. Once I find something that converts, I play around with the advertising, meaning text and graphics, etc. I NEVER mislead, it's stupid, especially when you are using PPC (like google adwords)--you'll just cost yourself a shitload of useless clicks. The thing I like about your software is that I too, change up my ads when they get "stale". What I've found though, is generally once you pick a good ad you'll get most of your sales via that ad, then when that drops you'll change it and get a litte boost in sales (but not as high as your first ad), then change again, and a little boost. Another way of putting it is you're only going to get so many sales out of one ad space, and keeping fresh ads is only squeezing more blood out of the stone. Although sometimes that blood is still a good chunk of change--which is why your software is on the right track. You software will help you nail that optimal ad, and help you also squeeze more dollars out with your #2, #3, #4....ads. Good luck!